Supermarket Perimeter - September 2024 - 52

Meat & Poultry
TURKEY
By Keith Loria
AS OF THE MIDPOINT OF 2024, Circana's data for Fresh Meat shows
that the demand for turkey isn't wavering. In fact, turkey leads with the
highest growth rate in pound sales versus a year ago across all proteins.
After all, while consumers turn to turkey for holidays like
Thanksgiving and Christmas, there are endless opportunities to
highlight turkey outside of the holiday season.
" Turkey burgers on the grill in the summer, turkey sausage links at a
fall tailgate, and breakfast sausage during hectic weekday mornings are
all great examples, " said Rebecca Welch, director of brand management,
retail and international for Butterball.
Jessica Pianalto, marketing manager for Cargill's turkey business,
noted there are several trends impacting consumers' decisions, including
a greater focus on personal well-being and trying to eat healthier,
convenience and saving time in the kitchen, value-orientation to combat
food prices and inflation, a desire for new and exciting flavors including
multicultural cuisines, and recreating restaurant meals at home.
" Last year, our proprietary Future of Turkey research found that
younger turkey consumers (Gen Z and Millennials) are consuming
turkey products more often and planned to eat it more often in the
coming year, " she said. " This stems from several reasons including
trying to eat healthier, being more budget-friendly than some other
proteins, and because of the versatility that turkey offers. "
She added that younger consumers are more likely to seek out new
and exciting flavors including multi-cultural flavors/cuisines and to
experiment with new and different recipes. Turkey is a great option to fit
these desires.
52 - SEPTEMBER 2024
supermarketperimeter.com
Butterball, Jennie-O, Perdue

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Supermarket Perimeter - September 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2024

Supermarket Perimeter - September 2024 - Intro
Supermarket Perimeter - September 2024 - 1
Supermarket Perimeter - September 2024 - 2
Supermarket Perimeter - September 2024 - 3
Supermarket Perimeter - September 2024 - 4
Supermarket Perimeter - September 2024 - 5
Supermarket Perimeter - September 2024 - 6
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