Supermarket Perimeter - September 2024 - 53

Taco-Seasoned and Italian-Seasoned flavor profiles, which address
consumer desire for multi-cultural cuisines, value and convenience, and
Grinds and pre-made
patties are gaining
ground quickly in the
turkey category.
thin-sliced turkey cutlets which saves added steps in the kitchen.
" While whole birds and bone-in-breasts are more of the traditional
products, we know consumers have instances where they still want to
celebrate with turkey but desire a different product experience, " Pianalto
said. " We have a bacon-wrapped turkey breast in our product portfolio
that is flavorful, easy to cook, and great for smaller gatherings. We also
have our new stuffed turkey breast which is stuffed with cranberries
and smoked gouda cheese. "
Perdue offers fresh ground turkey patties, fresh turkey thighs, turkey
wing drumettes and fresh turkey drumsticks, providing consumers with
high-quality turkey variations for every occasion.
" The versatility of all turkey products has helped increase usage
opportunities, as consumers can customize the poultry for their taste
preferences, " Andrew Smyth, Perdue's senior marketing manager,
said. " Perdue has a long history of tapping into consumer insights and
sentiment and responding with products that conveniently meet their
needs to bring simplicity to their busy lifestyles. "
Kim Anderson, senior brand manager of Hormel Foods' Jennie-O
brand, noted the brand is excited about its pre-seasoned flavored grinds,
including Taco and Italian ground turkey and its oven-ready boneless
breasts that are pre-seasoned.
" Products that provide added value, such as pre-seasoned, marinated,
or thin-sliced turkey, address the consumer desire for convenience
even further, " Pianalto said. " Pre-seasoned ground turkey has a higher
repeat purchase rate than traditional ground turkey, which shows the
households that do purchase these products are experiencing the
added value. "
New and improved
Seeing that turkey was under-represented in the fully cooked sausage
category, Butterball recently launched its Hearty Sausage links, offering
to give consumers a healthy grilling alternative, available in Old World
Smoked and Polish flavors.
" The fully cooked turkey links are packed with flavor and have a
coarse texture similar to a brat, and the juicy snap of a traditional pork
or beef sausage with 70% less fat, " said Michelle Lieszkovszky, brand
manager, new consumer solutions for Butterball. " We knew these links
would be a winner with the consumer because a 2023 Attitude and
Usage study with Ipsos found that among buyers of turkey products,
50% were buying pre-cooked turkey dinner sausage. "
This Thanksgiving, Butterball will unveil a new product innovation
surrounding the must-have centerpiece of the meal, sharing that the
turkey product will have broad appeal with both new and experienced
hosts, who expressed in company research that its benefits solved their
preparation and cooking pain points.
Butterball's extensive retail portfolio is designed to meet this demand
with delicious turkey products like turkey breakfast sausage, fresh
ground turkey and frozen turkey burgers.
The latest and newest turkey offerings for Cargill's protein North
American business include pre-seasoned ground turkey chubs in
Health and wellness
Turkey is a naturally lean protein and is a great option for consumers
seeking alternative meat options. Because of its versatility and
convenience, ground turkey continues to be a year-round staple
product for consumers who seek to eat healthier.
" Consumers have started viewing ground turkey as a healthier
replacement to red meat, while still being a quality protein option, "
Smyth said. " Like ground chicken, the versatility of ground turkey allows
consumers to adapt the protein to their liking using different seasonings
to fit most any type of cuisine. "
In fact, Mintel has reported an increase in turkey consumption, tied to
greater availability of ground turkey and acceptance of it as a healthier
alternative to red meat.
" Consumers are aware of the health halo turkey provides, which
is why resolution season is a key time of year for the category, "
Pianalto said.
Since turkey consumers are focused on
overall nutrition and protein benefits,
we've updated our Shady Brook Farms
packaging to have the 'protein per
serving' called out on front of package. "
Andrew Smyth, Perdue
supermarketperimeter.com
SEPTEMBER 2024 - 53
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Supermarket Perimeter - September 2024

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