Supermarket Perimeter - September 2024 - 56

Produce
HEADLINING THE INTERNATIONAL FRESH PRODUCE
ASSOCIATION'S 2024 GLOBAL PRODUCE AND FLORAL SHOW, set
for Oct. 17-19 in Atlanta, is a group of speakers who will touch on topics
including the future of the produce industry, a non-partisan peek into
political trends, entrepreneurship and the benefits of risk-taking and the
positive impact of women's leadership.
" The keynote sessions at the Global Show are a signature component
of the convention offerings. Learn what's just a flash in the pan and
what's here to stay, " said Nelia Alamo, vice president of marketing for
Markon and this year's chair of the Global Show Committee. " It's a time
for members of our industry to gain new insights and find inspiration
that will advance their careers, their companies, and our industry. "
The first keynote, on Oct. 17, will be IFPA CEO Cathy Burns's annual
State of the Industry address.
This year's version will cover topics including
* The future of tech, innovation, and the consumer, in the context of
our industry;
* The interconnectedness of issues and trends you won't find
anywhere else; and
* The insights that give you the edge to differentiate your business
from the competition.
Later that day, the afternoon keynote will feature Marc Randolph,
co-founder and first CEO of Netflix.
His speech, entitled " That Will Never Work: The Birth of Netflix and
the Amazing Life of an Idea, " will detail how a handful of dreamers with
no money and a bad idea created the company that eventually brought
down Blockbuster.
56 - SEPTEMBER 2024
Randolph will also emphasize the values of innovation, persistence,
and optimism, and share with attendees lessons on the importance of
analytics and testing and on having a novel corporate culture and an
obsession with focus.
On Day 2 of the show, two speakers will participate in " Key
Conversations: Insights on Challenges, Opportunities, and Change Ahead, "
an exploration of the evolving landscape of the fresh produce industry:
" Act One " of the presentation features a conversation with Rodney
McMullen, chairman and CEO of The Kroger Co.
" Act Two " is a discussion with A.B. Stoddard, columnist for The
Bulwark and Contributor and guest host for Sirius XM's POTUS Channel,
who will explore how the 2024 Presidential election could impact
policies, regulations, and trade, among other issues.
Finally, on Oct. 19, attendees of the Women's Fresh Perspectives
Breakfast will hear from Reshma Saujami, a leading activist and founder
of Girls Who Code and Moms First.
Her talk, " The Future of Women and Work (and Why It's Different
Than You Think), " will address:
* Why " having it all " is a myth
* The burden placed on women to be primary caregivers and to work
around a system built for and by men
* Four key steps for creating lasting change
" Only attendees with an all-access pass can attend these
presentations. We are excited to include the Women's Fresh
Perspectives Breakfast and speaker in the All-Access Pass this year, "
Alamo said. " I encourage everyone to maximize their Global Show
experience by joining us at these sessions. "
supermarketperimeter.com
Andriy Blokhin - stock.adobe.com
By
Andy
Nelson
IFPA '24

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Supermarket Perimeter - September 2024

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