Supermarket Perimeter - September 2024 - 66

Seafood: Packaging
DryPack comes
to the US
DS Smith's DryPack, an
award-winning fish box
made from cardboard with
insulating properties that
are ideal for shipping fish, is
now available in the US.
DryPack boxes, which have
been used in Europe for
almost 20 years, are waterresistant
box, easy to store
and 100% recyclable, and
they can replace traditional
EPS and plastic solutions.
" Disruptive Packaging is delighted to be partnered with North Coast Seafoods, Boston's leading
seafood processing company, " said David Kahn, marketing director for Disruptive Packaging.
" We aim to leave a legacy of replacing non-recyclable packaging with our revolutionary Unicor
packaging. North Coast Seafoods is paving the way as they have for many years. We are thrilled to
have them officially join the Disruptive Club. "
Sainsbury's switches to pulp
Retail giant Sainsbury's has become the first grocer to introduce pulp trays for all of its salmon and
trout products, which use 70% less plastic and can be recycled at home
Other packaging changes at Sainsbury's include replacing plastic trays with cardboard
alternatives on all fresh Taste the Difference breaded fish products.
" The changes represent another step towards Sainsbury's commitment to reduce its plastic
packaging and increase recyclability, " according to the company.
Changes to its fish and chicken packaging combined will save about 694 tons of plastic per year.
The salmon fillet trays alone will save 346 tons of plastic, or 70% less than before the change.
Changes to its Taste the Difference
breaded fish fillet packages,
meanwhile, are expected to save 48
" DS Smith is excited to provide
the North American seafood
industry with a proven, 100%
recyclable, fiber-based box that
meets uncompromising standards
for transporting fresh fish, " said
Steven Rose, managing director
of packaging for DS Smith North
American Packaging and Paper.
" By shipping empty DryPack
seafood boxes flat at a lower
cost - and offering customers
an alternative to EPS boxes - we
can support seafood processors in
their efforts to increase efficiency
and reduce supply chain costs. "
tons of plastic a year.
" With salmon being one of our most popular fish, we made it a priority to reduce the
plastic on the packaging of this much loved product as we work towards our Plan for
Better goals, " said Claire Hughes, director of product and innovation at Sainsbury's.
Sainsbury's also recently launched its 'Good to Know' logo to help customers find
products that are more sustainable, including those with reduced plastic packaging.
The new logo spotlights the retailer's commitment to sustainability and its work
toward meeting its Plan for Better goals. The 'Good to Know' logo appears on the latest
packaging for all the grocer's salmon products.
The new fish packaging is just the latest in a series of changes made by the retailer
as part of its commitment to reduce its own-brand plastic packaging.
Other milestones include the replacement of Sainsbury's plastic steak trays with
cardboard alternatives.
Sainsbury's also recently made its greatest single reduction in plastic by swapping
plastic punnets for cardboard for all its own brand mushrooms, saving over 775 tons of
plastic a year.
66 - SEPTEMBER 2024
supermarketperimeter.com
DS Smith, Sainsbury's

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Supermarket Perimeter - September 2024

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