Supermarket Perimeter - August 2022 - 11

R
ecent trade shows like the International Dairy Deli Bakery
Association's (IDDBA) annual show, held in Atlanta this year,
and the Specialty Food Association's Fancy Food Show in
New York have made it abundantly clear that a trend that was
well underway before COVID - a surge in demand for all things
snack-related - has only intensified.
Fewer and fewer Americans are eating three meals a day,
and more and more of them are filling in the gaps in between
with snacks.
Snacking cheeses have played a big role in the surge in sales
of snacking items sold in grocery perimeter departments. One
of the major players tapping into that trend is Green Bay, Wis.based
BelGioioso Cheese.
" Our snack line is doing awesome, " BelGioioso's Sean
Moran said at IDDBA '22, where BelGioioso spotlighted several
snacking cheeses. " It was a huge trend for us during COVID,
and it's continued. "
In July, BelGioioso began shipping individually wrapped
provolone bites, an extension of a category that initially featured
mozzarella bites. The bites ship eight to a pack.
As it began adding new products to its snacking lineup,
BelGioioso was initially concerned that new items would cannibalize
sales of the company's existing snacking products, but that hasn't
been the case, Moran said. Consumers like not only the small serving
sizes and the convenience, but also the knowledge that shelf life is better
preserved by only opening one small cheese at a time.
Volpi's Roltini Singles take off
Also at IDDBA '22, St. Louis-based specialty meats leader Volpi Foods spotlighted its
Roltini Singles snack line, which was introduced seven years ago. New for IDDBA
'22 was a revamped look for the line, including an updated logo and sustainable
packaging, said Claire Donohue, product marketing specialist.
Varieties in the line include Oaxaca cheese wrapped with thin slices of uncured
chorizo, mozzarella with prosciutto, spicy salame and pepperoni. Available at many
grocers and convenience stores, the snacks come in 1.5 ounce units, which are
merchandised in 12 count display boxes and sold in retailers' fresh coolers.
Younger consumers are seeking affordable luxuries and are increasingly turning not
only to Roltini Singles but to another Volpi snack item, Volpi Small Bites, to build their
own versions of charcuterie boards, according to Volpi. The lower price point makes
these items more attainable and satisfies their craving for specialty foods without
breaking the bank.
Cake pops aren't just for Starbucks anymore.
At IDDBA '22, Creative Cake Pops showcased its cake pops that are now
shipping to US retailers.
" The feedback we've gotten is that retailers are excited to start seeing
these on shelves, " said Cyril Cohen, the company's president.
In addition to regular flavors like Chocolate Bliss, Creative Cakes Pops plans
to eventually introduce seasonal flavors like Pumpkin Pie and Red Velvet.
supermarketperimeter.com
AUGUST 2022 - 11
Cake pops
go retail

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Supermarket Perimeter - August 2022

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