Supermarket Perimeter - August 2022 - 20

and design specialist for Conyers, Ga.-based Dover Food Retail /
Hillphoenix.
There were a lot of lessons learned during the past three years, she
said, that have morphed into what the industry looks like today.
A few key differences include more self-service displays, both dry
and refrigerated, are merchandised with prepackaged bakery items;
unpackaged bakery items are behind service glass; refrigerated
service cakes are displayed in smaller sizes than three years ago; and
shopper's perceptions of " fresh " and " safe " are much different today
than what was perceived pre-pandemic, impacting how food is safely
merchandised in today's bakery department.
Today's bakery is also heavily impacted by inflation, Proctor added.
With rising prices, consumers recognize that cooking at home is
more affordable than eating out, and that gives grocery stores the
opportunity to use what they have learned over the past three years
to strategically assist consumers with meal options impacting each
category of the store, including the bakery with breads and desserts to
help make meal planning more appealing and easy for the shopper.
Taking home-baked instore
The home bread baking craze that occurred when people first went
into quarantine definitely isn't going away, but more consumers will be
looking to get their version of " home baked " from the ISB.
" The return to enjoying the comfort of fresh baked bread extended to
the artisan bread category, where we saw a steady increase in demand
for La Brea Bakery Take & Bake bread options during the pandemic, as
well as continued strength in our base La Brea Bakery artisan breads, "
Prociv said.
La Brea recently expanded its Take & Bake Bread varieties with new
flavors and formats, and the company is rolling out Take & Bake breads
at additional retailers around the country.
Aspire goes
super-premium with
new ISB cookie
Los Angeles-based Aspire
Bakeries' newest entry in the
instore bakery baked goods
category is a super-premium
cookie, and since it made its
debut at the Madison, Wis.based
International Dairy Deli
Bakery Association's (IDDBA)
annual show June 5-7, it's been
a big hit among retailers.
" We've had a tremendous
response, " said Aspire
Bakeries' Chris Prociv.
The Decadent Classic Cookies
will initially include four varieties
and will begin shipping to
higher-end retailers in select
markets this summer.
" We've set the bar high, "
Prociv said. " We want this to
be the best cookies consumers
have ever tasted, and we've
had great feedback. "
Even with inflationary
pressures making shoppers
reconsider their food choices,
the demand for new premium
products is high, she added.
20 - AUGUST 2022
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Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
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