Supermarket Perimeter - August 2022 - 51

That includes back-to-school. This year's back-to-school focus for
Sunkist is making the experience bright and fun, just like its citrus,
Ward said.
" Through our promotions, we're extending the celebration of the
sweet, juicy, zesty, flavorful and nutritious attributes of our spread of
citrus. I'm excited about The Official Orange of American Summers for
Valencias. And the Sunkist lemon has a lot to offer, especially when it
comes to recipes. "
This summer, customers are able to find many lemon recipes and
easy how-tos on TikTok, and the same goes for Sunkist's California
grapefruit varieties.
Sunkist is also hosting a sweepstakes giving eligible citrus fans an
opportunity to win a Sunkist Back-to-School prize package valued
at $3,000.
One sweepstakes winner will receive a prize package with Sunkistbranded
items, including a Sunkist backpack, lunchbox, thermos and
various school supplies; a Chromebook; and a Visa Gift Card.
" It's all about seasonality. With back-to-school taking place around
the same time as our summer citrus season, we continue to see an
opportunity to keep citrus fun and accessible for families and students
of all ages, " Ward said. " Healthy eating is still top of mind for consumers.
In fact, 40% of citrus shoppers are trying to eat healthier, and 35% are
focused on getting more vitamin C. "
are actively promoting snacking to our key demographics which
promote healthy active lifestyles and an increase in daily fresh vegetable
consumption. "
Brand power
Vancouver, B.C.-based Oppy's back-to-school campaign for 2022
featuring its Ocean Spray branded products, " A new school way to
enjoy Ocean Spray, "
director of business development and key account management.
" These lunchbox favorites are
sure to pass the consumer test as
they boast a label that has earned
an A++ for more than 90 years, "
Desnoyers said.
The success of its Ocean Spray
line has made Oppy retool its
back-to-school strategy.
" Our back-to-school focus
has changed with the explosive
growth of the Ocean Spray brand, "
she said. " It's a great time of year
because we have an excellent
family of products to offer, all in
the brand that bolsters a best in
class 96% brand awareness. "
Oppy is also targeting its Zespri SunGold kiwifruit for back-to-school
promotions. Given a strong start to the summer deal, the company is
optimistic heading into back-to-school, Desnoyers said.
Import apples will also be a strongly promotable back-to-school item
this year, she added. Oppy varieties shipping late this summer include
Envy, JAZZ, Pacific Rose, Smitten, Ambrosia, fuji and others.
" There are lots of fun marketing campaigns happening this backHealthy
snacking
Back-to-school is an important time of the year for Leamington, Ont.based
greenhouse grower Pure Flavor, as parents search out fresh and
healthy snacks for kids lunches as well as after school, said Chris Veillon,
the company's chief marketing officer.
" Our snacking items are key for parents as they prep for back-toschool, "
Veillon said. " Our bite-sized tomatoes, peppers, and cucumbers
make it into lunch boxes daily. "
Packed in convenient 4-ounce to dry pint formats of snacking
tomatoes to 8-ounce Aurora Bites Mini Sweet Peppers to dry pints of the
award-winning Uno Bites Nano Cucumbers, parents can enjoy a wide
variety of options from Pure Flavor to pack for lunches and support their
children's after school snacking needs, Veillon said.
" We continue to see monthly uptick in our web traffic from parents
looking for fresh snacking ideas, " he said. " Our digital content strategies
to-school season which include POS, digital ads, nationwide display
contests and more, " Desnoyers said. " We're well positioned to support
retailers with products that are perfect for building healthy lunches
and snacks for all ages. Not only are we able to serve as a customer's
one-stop-shop for their back-to-school produce needs, but we are
also able to work closely with them to curate their own promotional
assortments. "
Back-to-school has " absolutely " become a more important part of
Oppy's marketing program, Desnoyers said. Parents are looking to make
lunches healthier for their kids (and themselves), she said, and delicious
produce items have become a bigger part of families' back-to-school
nutritional plans.
Baby bananas and beyond
It's no surprise to hear that Charlotte, N.C.-based Dole Food Co. will be
promoting bananas aggressively for back-to-school.
But it's one kind of banana in particular that has gained promotional
steam in recent years - baby bananas. They're the " ideal back-toschool
staple, " as Dole's director of corporate communications, Bil
Goldfield, phrases it.
supermarketperimeter.com
AUGUST 2022 - 51
features a roster full of delicious and convenient
products including branded berries - strawberries, blueberries and
blackberries - grapes and citrus, said Audrey Desnoyers, the company's
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