Supermarket Perimeter - August 2022 - 64

Seafood: Adding value
Species such as halibut, scallops and cod, which have seen
the greatest increases in recent months, have also realized the
greatest sales drop, Branin said.
It is difficult to say whether seafood presents a value
compared to other proteins, according to Branin, due to the
extremely wide price range of fresh seafood. " We could be
selling shrimp as low as $5.99 a pound right next to king
crab at $59.99 per pound. "
The GIANT Co. has also experienced erosion within
seafood sales for " specific categories where the market
or the supply reduced promotional opportunities, "
Kreider noted. As a result, the chain " monitors the
markets closely and works with its supplier partners to
stay ahead of opportunities to promote various seafood
commodities. "
The GIANT Co.'s circular includes meal deals and meal
solution ideas featuring seafood options. In addiiton, the
retailer is providing a " host of " digital and clip coupons on
shrimp, salmon, crab, and lobster tails, Kreider said.
Seafood SKUs expanding
While it may seem intuitive to reduce assortment during times
of high inflation, most retailers Supermarket Perimeter talked with are
growing fresh seafood assortment.
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Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
Supermarket Perimeter - August 2022 - 8
Supermarket Perimeter - August 2022 - 9
Supermarket Perimeter - August 2022 - 10
Supermarket Perimeter - August 2022 - 11
Supermarket Perimeter - August 2022 - 12
Supermarket Perimeter - August 2022 - 13
Supermarket Perimeter - August 2022 - 14
Supermarket Perimeter - August 2022 - 15
Supermarket Perimeter - August 2022 - 16
Supermarket Perimeter - August 2022 - 17
Supermarket Perimeter - August 2022 - 18
Supermarket Perimeter - August 2022 - 19
Supermarket Perimeter - August 2022 - 20
Supermarket Perimeter - August 2022 - 21
Supermarket Perimeter - August 2022 - 22
Supermarket Perimeter - August 2022 - 23
Supermarket Perimeter - August 2022 - 24
Supermarket Perimeter - August 2022 - 25
Supermarket Perimeter - August 2022 - 26
Supermarket Perimeter - August 2022 - 27
Supermarket Perimeter - August 2022 - 28
Supermarket Perimeter - August 2022 - 29
Supermarket Perimeter - August 2022 - 30
Supermarket Perimeter - August 2022 - 31
Supermarket Perimeter - August 2022 - 32
Supermarket Perimeter - August 2022 - 33
Supermarket Perimeter - August 2022 - 34
Supermarket Perimeter - August 2022 - 35
Supermarket Perimeter - August 2022 - 36
Supermarket Perimeter - August 2022 - 37
Supermarket Perimeter - August 2022 - 38
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Supermarket Perimeter - August 2022 - 40
Supermarket Perimeter - August 2022 - 41
Supermarket Perimeter - August 2022 - 42
Supermarket Perimeter - August 2022 - 43
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Supermarket Perimeter - August 2022 - 45
Supermarket Perimeter - August 2022 - 46
Supermarket Perimeter - August 2022 - 47
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