Supermarket Perimeter - March 2020 - 20

Bakery: Pretzels
Gary Gottenbusch
earned his pretzelmaking bona ﬁdes in
his father's hometown
of Munster, Germany.

Instore bakeries: if
you're not on board
already, get on

20 - MARCH 2020

Tyson to upgrade
prepared foods plant
that makes pretzels
Springdale, Arkansasbased Tyson Foods Inc.
plans to invest $27 million
in upgrades to a prepared
foods plant in Caseyville,
Ill., that produces meatand-cheese stuffed
pretzels.
The Landshire
Sandwiches plant was
previously owned by
AdvancePierre Foods
before it was sold to Tyson
in the summer of 2017.
Tyson said it is adding
three production lines to
the facility which has the
capability of producing
16 million lbs of product a year.
Company spokesman
Derek Burleson says the
upgrade would create
approximately 100 jobs,
with the new plant lines
expected to be operational
by March 2020.
In addition to
www.supermarketperimeter.com

meat-and-cheese stuffed
pretzels, the facility
produces tuna sandwiches, baked goods and
other foods.

Gourmet pretzel
maker Auntie
Anne's ups game
for Super Bowl
Gourmet pretzel maker
Auntie Anne's, a division of J&J Snack Foods,
helped its customers
celebrate the Super Bowl
this year with its Game
Day Pretzel Packs, which
were sold from Jan. 28
through Feb. 2.
The deal included two
pretzel buckets of any
variety and ten assorted
dips. Pretzel buckets featured bite-sized versions
of Auntie Anne's Original,
Cinnamon Sugar, and
Pepperoni Pretzel ﬂavors
or its Original Pretzel Dog,
served in a fun, shareable bucket.
Each bucket contained

ﬁve servings, which meant
90-100 pieces in the
Pretzel Nugget Buckets
and 50 pieces in the Mini
Pretzel Dogs Bucket.
They could be dipped in
Cheese, Hot Salsa Cheese,
Sweet Glaze, Caramel,
Honey Mustard, Marinara,
and Light Cream Cheese.
Customers also
received a free Snack
Stadium holder with the
purchase of the Game Day
Pretzel Pack. The Snack
Stadium featured a unique
football stadium presentation for the Pretzel
Nuggets and Mini Pretzel
Dogs as a perfect complement to watch parties.

Mark your calendars
April 26 is National Pretzel
Day. Retailers can take
advantage by running
specials, introducing LTO
products and cross-merchandising with cheese,
charcuterie, artisan beers
and other products.

DITSCH LLC USA, KAREPA - STOCK.ADOBE.COM

GARY GOTTENBUSCH, president
of Cincinnati-based artisan pretzel
specialist Ditsch LLC USA, has a
simple message for retailers who
may be wondering whether or not
they should jump on the pretzel
bandwagon.
"SUPERMARKETS that don't participate will miss out."
THE SUCCESS of another artisan
product is great news for artisan
pretzels, Ditsch says, paving the
way for multiple cross-merchandising opportunities.
"CRAFT beer's expanding popularity begs for artisan pretzels to meet
the quality expectations of more
sophisticated palates, and Ditsch is
the single source soft artisan pretzel
provider."
DITSCH continues to innovate in
the pretzel category, Gottenbusch
says, adding classic twists, buns,
sticks, rolls and bites. Bite sales
in particular, he says, have been
"exploding."
DITSCH also offers its customers new capacity and capabilities in the artisan pretzel space,
Gottenbusch says.
"LABOR is tight and retailers
demand retail-ready packaging,"
he says. "Ditsch offers individually
wrapped pretzels, bagged buns,
sticks, rolls and bites as well as platters and tubs to exceed consumers'
expectations."
DITSCH products are also a great ﬁt
for consumers who are concerned
about genetic modiﬁcation and
chemicals added to their diets. The
company's pretzels are made with
non-GMO ﬂour, water, salt, yeast
and soy oil.

http://www.supermarketperimeter.com

Supermarket Perimeter - March 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2020