Supermarket Perimeter - March 2020 - 34

Deli & prepared foods: Burger bars

Blended trends
In 2020, burger options include more than meat-based proteins.
"Blended, less beefy burgers" made the list of the top food trends as
predicted by Austin, Texas-based Whole Foods Market, and enthusiasm
for plant-based offerings show no signs of slowing. But Mintel analysts
predict plant-based offerings will minimize vegan attributes, instead
playing up the nutritional aspects of plants in general. The analysts also
forecast any claims made, regardless of the product, will be heavily
scrutinized by consumers.
With this mindset, consumers will continue to expect the best of both
worlds, choosing to consume both animal- and plant-based protein
products. Younger consumers are no exception, expecting establishments to have at least one plant-based burger option on the menu,
according to Technomic. "The average consumer wants to try new
products and that includes more veggies," Richard says. "The ﬂavors and

textures of plant-based items are very similar to animal proteins and it's
important to have a plant-based option for those who identify as vegans and vegetarians along with the continuing evolution of ﬂexitarian
consumers."
While plant-based proteins often have different, sometimes negative,
perceptions of taste, there is also a feeling among consumers that the
consumption of plants is better for the environment. Eating a plantbased option can fulﬁll consumer aspirations for better health through
a purchase decision believed to be more ethical. Yet, those who choose
plants don't necessarily want to give up meat altogether.

Enter the ﬂexitarian
Midan Marketing, which has offices in Chicago and Mooresville,
North Carolina, further expanded on the ﬂexitarian concept in its
Meat Consumer Segmentation 2.0 Report, released in 2019. Findings
highlighted the changing environment of mainstream protein claims,
including the rise of ﬂexitarian consumers who represent one-ﬁfth of
meat eaters.
Described as Protein Progressives by Midan Marketing, this group
is open to experimenting with different kinds of protein, but say they
enjoy all forms of meat and are open to eating plant-based protein
alternatives. Flexitarians along with grass-fed and plant-based meat
eaters are the consumer groups making the biggest ripples in the meat
industry, according to the report.

Be Inspired. Be Creative. Be Original.

Old Fashioned Donuts
with Nutella®

Available in a
6.6 lb. Tub,
35.2 oz. Piping Bag &
Portion
ortion Control P
Packs
Pack
ks

For more information, visit www.ferrerofoodservice.com, or call (800)) 408-1505
505 for
for
or m
more
ore informatio
information.
ormation.
34 - MARCH 2020

www.supermarketperimeter.com

TYSON

Hy-Vee's Market Grille concept offers consumers burgers featuring
100% natural Hy-Vee Choice Reserve Beef, a fresh bun from the bakery
and fresh toppings. In some Market Grille locations, the West Des
Moines, Iowa-based supermarket chain also offers Wahlburgers menu
items, featuring the restaurant chain's custom burger blend of Angus
brisket, chuck and short rib. Wahlburgers offers a frozen version of
some of the Walhburg brother's favorite hamburgers in Hy-Vee's frozen
food aisle.

http://www.ferrerofoodservice.com

Supermarket Perimeter - March 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2020