Supermarket Perimeter - March 2020 - 49

IN JANUARY, Dallas-based DMA Solutions, a full-service marketing
agency exclusively serving the fresh produce industry, released its
annual Food Trends report.
In an effort to provide insight on a constantly evolving food space,
DMA Solutions researched the top trends for 2020 across all aspects of
the food space and combined ﬁndings into an insightful magazine to
inform food industry professionals.
Available for free download at www.dma-solutions.com/marketing-resources, the digital magazine uncovers upcoming trends happening in the ﬁeld, retail stores, restaurants and the home table. From cover
to cover, the magazine expands the narrative around food, without the
disruption of advertisements.
"We understand the complexity of the food industry and the challenge of keeping up with all the developments, which is why we are
dedicated to providing this annual resource for marketers to stay ahead
of the curve when strategizing on behalf of their brands," says Dan'l
Mackey Almy, president and CEO of DMA Solutions. "Based on insight
from our vantage point in the food space, being able to capitalize on
trends will positively inform many aspects of marketing and business
decisions this year."
While some trends for 2020 are an expected topic of discussion, such
as the conversation around plant-based products or biodegradable
straws, other trends found in the magazine may be more surprising. For
example, the frozen food market is expected to rise 28% by 2023, and
51% of people claim they snack on fresh fruits and vegetables ﬁve or
more times per week.
"The magazine not only covers statistically supported trends, but it
also contains insights from various thought leaders in the industry," says
Lexi Cassidy, managing editor of Food Trends and social media specialist at DMA Solutions. "Between interviews with various chefs, inﬂuencers and brands, we hope this will serve as an all-encompassing resource
to assist marketers in the year ahead."
To learn more about DMA Solutions, visit www.dma-solutions.com/
home or follow the company on Facebook, Instagram, LinkedIn, and
Twitter.

Snacking

DMA SOLUTIONS

It's no secret that snacking is on the rise, especially due to busy lifestyles making quick, convenient food options a necessity. As consumers
become more conscious about their health, however, they also are
seeking alternatives to processed snacks.
According to a study on snacking published by Sonoco, 51% of
respondents reported snacking on
fresh fruits and vegetables 5 or more
times per week.
At the same time, raw produce
snacking (think lone apples and
bananas) is falling in popularity, while
value-added pairings (such as produce
alongside dips, cheese, or nuts) are
emerging as an easy way to meet
the need for a ﬂavorful and balanced
snack. In response, throughout 2020 we
expect to see further innovation in the

fresh produce section-including strategic partnerships between complementary brands. After all, when it comes to convenience and fresh these
days, it's no longer a matter of "either/or," but "both/and!" Snack pairings
experienced $120 million in category growth from 2018-2019.16 Snack
pairings experienced $120 million in category growth from 2018-2019.

10 KEY PRACTICES OF
REGENERATIVE FARMING
1.
2.
3.
4.
5.

No-Till Farming
Organic
Annual Cropping
Composting
Terra Preta Soil
Enrichment

6.
7.
8.
9.
10.

Holistic Grazing
Animal Integration
Ecological Aquaculture
Perennial Crops
SilvoPasture Animal
Forestry

Regenerative farming
An alarming statistic produced by the Food and Agriculture
Organization of the United Nations claims that at the current rate of
degradation, the world's topsoil could be gone within 60 years -and
according to another expert at the forum, this is due in large part to
intensive farming practices. That could have a major impact on producers and consumers of the future.
Enter: desperately needed new solutions in ag. Billed as "beyond
organic" due to resulting improvement - rather than just retainment -
of natural resources, regenerative farming is a hot topic in agricultural
sustainability.
Regenerative agriculture takes a holistic approach to enriching soil health through 10 key practices: No-Till Farming, Organic
Annual Cropping, Composting, Terra Preta Soil Enrichment, Holistic
Grazing, Animal Integration, Ecological Aquaculture, Perennial Crops,
SilvoPasture, and Animal Forestry.
As the culture shifts toward placing increased value on ecosystem
protection and preservation of natural resources, farmers who go above
and beyond traditional farming practices will not only protect their own
livelihoods, but also better position themselves to earn consumer trust
and buy-in.

Shoppers are becoming increasingly
aware of the ingredients used to make their
favorite snacks, so refrigerated snack foods
with clean labels will be a big hit in 2020."

Chef Joe Schaber, Good Foods Group
www.supermarketperimeter.com

MARCH 2020 - 49

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Supermarket Perimeter - March 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2020