Supermarket Perimeter - March 2020 - 70

R&D

70 - MARCH 2020

WORLD ON A PL ATE: EXCERPTS FROM
MCCORMICK'S 2020 FL AVOR FORECAST:
Asian ﬂavors trending...
XO Sauce, from Hong Kong, has an amazing
umami taste you must try.
Traditional XO sauce is a medium spicy seafood sauce that was developed in Hong Kong
during the 1980s, and now is commonly used
in southern Chinese regions and throughout
Asia. This umami-packed condiment is the
whole package - savory, smoky, sweet, spicy
and salty - thanks to key ingredients like
dried shrimp, cured ham, chilies, onion, oil
and more.
The name "XO", which stands for "extra old."
Like cognac, it signiﬁes its original purpose
as a luxury ﬂavor. Its unique, chunky texture
is more like a relish or chutney, rather than a
typical sauce.
We crave the new takes on XO sauce now
appearing in street foods, fusion dishes
mashed with other cuisines, and even vegetarian options. XO sauce is poised to become
a universal condiment.
...and African, and Indian
West African Suya Spice, most known for its
popular meat skewers, is made from ginger,
chilies and roasted peanuts.
In recent years key African ﬂavors like harissa, peri peri and berbere spice have gained
attention, paving the path for Suya spice.
Now, this craveable seasoning famous for the
spicy meat skewers in West Africa, is popping
up around the world.

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Suya spice, generally made with ginger, hot
chili powder and ground roasted peanuts,
brings a nuttiness and medium heat level to
the table.
Indian Gunpowder Spice (Milagai Podi)
features ﬁnely ground roasted dal, sesame
seeds, chilies, and other spices to add the
perfect ﬁnishing ﬂavor. Heat levels range
from mild to medium to spicy. No matter
which one you choose, these versatile tastes
answer our insatiable need to explore what's
next in global ﬂavor.
Its official name is Milagai Podi, which translates to chili powder. However, Gunpowder
Spice is the name most commonly used by
South Indian food fans. It's a dry condiment
made from smoothly ground roasted dal (lentils), sesame seeds, chilies, cumin, coriander,
and other spices.
While its name implies it packs a punch, the
heat level of Gunpowder Spice can vary from
medium to spicy - depending on the number of chilies used. Truly customizable, this
spice blend can appear black, yellow, red or
green, as a result of which dal and spices are
blended to create it, providing a nice pop of
both ﬂavor and color to your plate.
Originally used to season idlis (savory rice
cake), dosas, rice and noodles, it's now being
discovered for how truly versatile it can be.
Generously sprinkle this blend on any dish
for an instant ﬂavor boost.
MCCORMICK

Chipotle. They began arriving in
select retail locations in January.
Grill Mates Marinated Turkey
Tenderloins were developed to
refresh the tenderloin category
with more relevant ﬂavor proﬁles
and provide consumers a convenient, easy-to-prepare protein
option, according to Cargill.
"The need for convenience
is boosting demand for value-added proteins. Younger
consumers, full-time employees
and those with children all have
limited time to cook meals at
home and desire simple, healthy
meal offerings."
According to the Power of
Meat 2019 report, value-added
meat has been a growth driver
for several years, based on the
combination of a higher consumption frequency and an
increase in household penetration. In 2018, value-added meat
purchases increased by 5.1% in
dollar volume over the prior year.
As the most popular brand
in grilling blends and rubs with
nearly half of sales in the category, Grill Mates was the ideal
collaborator for Honeysuckle
White and Shady Brook Farms
Turkey, according to Cargill.
According to consumer
research, 84% of consumers are
familiar with the McCormick Grill
Mates brand, 71% of consumers
said they like the McCormick Grill
Mates brand, and 66% said the
McCormick Grill Mates brand ﬁt
well with turkey tenderloins.
Consumer and category
research also found that "seasoned" ﬂavors appeal to a broad
audience, and Montreal steak
seasoning is the most popular ﬂavor in grilling blends and
rubs with 11% of all sales in the
category. The popularity of the
Montreal steak ﬂavor inspired the
Montreal Turkey Seasoning variety of the Grill Mates Marinated
Turkey Breast Tenderloins.

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Supermarket Perimeter - March 2020

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