Supermarket Perimeter - January 2021 - 27

" We expect charcuterie demand will keep growing at a steady pace in
2021, as it remains on trend for high quality, ﬂavorful, convenient
meal solutions suitable for snacking, sandwiches, and easy at-home
entertaining, " Bigi said. " The range of charcuterie continues to grow
from both domestic and imported suppliers, with plenty of snacking
and multi-component items entering the market. "

Changing it up  
There seems to be new and different charcuterie pairings and ﬂavors
popping up in supermarkets all the time.
" Brooklyn Cured's line of shelf-stable salami chubs inspired by
cocktails has been exciting for consumers and successful for specialty
and deli departments throughout the country, " Bridi said. " Our
salami with bourbon and sour cherries is inspired by a classic
Manhattan cocktail, and it's unique and festive. "
Inada noted the biggest trend in charcuterie at the supermarket is in
the way shoppers are being drawn toward specialty meats and cheeses
with the sole purpose of ﬁnding something new and exciting to add to
their charcuterie board.
" Shoppers want to be educated on what to shop for to make their
own personal charcuterie board, especially this year, when we are
all looking for something fun and exciting we can create ourselves at
home to ﬁll the void of the normal restaurant experience, " he said. " We
have been focused on continuing to create an exciting and educational
charcuterie experience for shoppers to learn through enjoying
charcuterie with us. "
For instance, the company offers two varieties of Columbus
Charcuterie Tasting Boards, which include speciﬁcally chosen items
that are key to creating a balanced charcuterie board with its Columbus
sliced salami and Prosciutto, along with the perfect cheese, olive, dried
fruit and cracker pairings.
" Once a novice charcuterie eater tries our Original or new
Mediterranean tasting board, they begin to understand how charcuterie

ﬂavors work when paired correctly, " Inada said. " We also have been
making sure to create the perfect wow factor items to add excitement
onto the charcuterie board in our three charcuterie bacon ﬂavors and
premium paninos. "
Veroni recently launched its innovative Enjoy AperiTime trays
with ﬁve components to share with two or three people for
at-home enjoyment or small gatherings, combining Italian charcuterie
with products in-line with local consumers' preferences.

Retailers see rising demand  
Carlisle, Pa.-based retailer GIANT recently added a charcuterie station
to its Camp Hill, Pa., store, and it's expected that this will become
something replicated throughout supermarkets in the years ahead as
the category continues to rise.
At Raley's, a West Sacramento, Calif.-based chain of more than
120 stores, the popularity of charcuterie trays in 2020 has resulted in
more offerings at the store.
" Customers especially look for healthier options and are moving
away from the ﬁllers and preservatives that are found in some meats,
so the items being bought the most for at-home charcuterie boards
are small-batch cured meats with artisan craftsmanship, " said Jake
Panattoni, associate category manager for deli at the company.
" Additionally, non-traditional ﬂavors have become very popular. I am
seeing tremendous growth in that segment of the category. "

Merchandising and marketing matters  
Charcuterie is now more photogenic than ever and the popularity
of charcuterie and cheese boards among social media inﬂuencers is
driving interest in the category.
" The colors, textures, and artistic compositions possible with
meats, cheeses, fruits, pickles, and crackers are engaging new
customers, " Bridi said. " We've worked with retailers on custom
photoshoots of charcuterie boards with Brooklyn Cured products and

GIANT adds charcuterie station
In honor of the 15th anniversary of the opening of its Camp Hill, Pa.,
store, the Carlisle, Pa.-based GIANT Co. did a major overhaul of the
store's fresh departments - and charcuterie plays a starring role.
" As one of The GIANT Company's ﬂagship locations, the Camp Hill store
provides an opportunity to test innovative ideas and concepts to then
introduce to other stores across the chain, " the company said. " The Camp
Hill GIANT is the ﬁrst store in Central PA to feature some of these fresh
new ideas to simplify shopping for busy families. "
Among the new offerings, customers can expect a charcuterie station, sushi
bar, tap wall with rotating craft brews and wines, salad works, smoothie bar,
slushie station, Philly pretzel cart, dedicated plant-based section, and more.

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Supermarket Perimeter - January 2021

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