Supermarket Perimeter - December 2023 - 38

Meat & Poultry: Claims-based
" The supply shortages that emerged during the pandemic forced
consumers to be more open than they previously were to try new
brands, " Ehrlich said. " The pandemic also made many consumers more
health-aware than they had been, leading them to seek out products with
more BFY attributes across categories, including claims-based meat. "
According to Power of Meat 2023, claims-based meat's share of total
fresh meat sales has increased 1% since pre-pandemic sales. Today,
claim-based meat represents 12.7% of total meat case volume sales.
" Grass-fed sales have remained steady for beef and lamb, with ground
beef driving the category, " Marta said. " Compared to pre-pandemic levels,
grass-fed claims were up more than 20% in volume sales last year, despite
some recent pressure likely caused by inflationary response. "
Thomas
Farms' new
packaging
highlights its
claims.
Marketing tips
Label claims help provide transparency to consumers, and this
can be improved by providing point-of-sale materials or other
marketing support to help consumers understand the value that these
products bring.
Creekstone Farms provide tools like training cards to educate retail staff
or developing point-of-sale materials to help drive sales of claims-based
meat products.
" Most shoppers rely on the meat case for routine purchases and the
full-service counter for special occasions and requests, " Rogers said.
" Supporting our retail partners in both avenues is essential to promote
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Supermarket Perimeter - December 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2023

Supermarket Perimeter - December 2023 - Intro
Supermarket Perimeter - December 2023 - 1
Supermarket Perimeter - December 2023 - 2
Supermarket Perimeter - December 2023 - 3
Supermarket Perimeter - December 2023 - 4
Supermarket Perimeter - December 2023 - 5
Supermarket Perimeter - December 2023 - 6
Supermarket Perimeter - December 2023 - 7
Supermarket Perimeter - December 2023 - 8
Supermarket Perimeter - December 2023 - 9
Supermarket Perimeter - December 2023 - 10
Supermarket Perimeter - December 2023 - 11
Supermarket Perimeter - December 2023 - 12
Supermarket Perimeter - December 2023 - 13
Supermarket Perimeter - December 2023 - 14
Supermarket Perimeter - December 2023 - 15
Supermarket Perimeter - December 2023 - 16
Supermarket Perimeter - December 2023 - 17
Supermarket Perimeter - December 2023 - 18
Supermarket Perimeter - December 2023 - 19
Supermarket Perimeter - December 2023 - 20
Supermarket Perimeter - December 2023 - 21
Supermarket Perimeter - December 2023 - 22
Supermarket Perimeter - December 2023 - 23
Supermarket Perimeter - December 2023 - 24
Supermarket Perimeter - December 2023 - 25
Supermarket Perimeter - December 2023 - 26
Supermarket Perimeter - December 2023 - 27
Supermarket Perimeter - December 2023 - 28
Supermarket Perimeter - December 2023 - 29
Supermarket Perimeter - December 2023 - 30
Supermarket Perimeter - December 2023 - 31
Supermarket Perimeter - December 2023 - 32
Supermarket Perimeter - December 2023 - 33
Supermarket Perimeter - December 2023 - 34
Supermarket Perimeter - December 2023 - 35
Supermarket Perimeter - December 2023 - 36
Supermarket Perimeter - December 2023 - 37
Supermarket Perimeter - December 2023 - 38
Supermarket Perimeter - December 2023 - 39
Supermarket Perimeter - December 2023 - 40
Supermarket Perimeter - December 2023 - 41
Supermarket Perimeter - December 2023 - 42
Supermarket Perimeter - December 2023 - 43
Supermarket Perimeter - December 2023 - 44
Supermarket Perimeter - December 2023 - 45
Supermarket Perimeter - December 2023 - 46
Supermarket Perimeter - December 2023 - 47
Supermarket Perimeter - December 2023 - 48
Supermarket Perimeter - December 2023 - 49
Supermarket Perimeter - December 2023 - 50
Supermarket Perimeter - December 2023 - 51
Supermarket Perimeter - December 2023 - 52
Supermarket Perimeter - December 2023 - 53
Supermarket Perimeter - December 2023 - 54
Supermarket Perimeter - December 2023 - 55
Supermarket Perimeter - December 2023 - 56
Supermarket Perimeter - December 2023 - 57
Supermarket Perimeter - December 2023 - 58
Supermarket Perimeter - December 2023 - 59
Supermarket Perimeter - December 2023 - 60
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