Supermarket Perimeter - December 2023 - 52

Seafood: Holiday outlook
webinar on its recent U.S. Grocery Shopper Trends, Holiday
Season report.
A majority of shoppers (80%) are excited for the holidays this year,
according to FMI, and 18% of consumers are planning a celebration with
more people than usual for the December holidays. And more shoppers
- 34% versus 25% in 2022 - are excited to celebrate the New Year's
holiday, according to FMI.
" While consumers are understandably concerned about their
finances amidst continued inflation heading into the holidays, shoppers
are proving to be just as resilient when it comes to preparing for their
holiday meal celebrations, " said FMI President and CEO Leslie G. Sarasin.
" From looking for deals, shopping around at different stores and cooking
more meals at home, shoppers remain excited for the holidays despite
planning to 'make do with less' this year. "
Shoppers are saving money by going out to eat less, so they are
taking advantage of expanded foodservice options at grocery stores,
according to Sarasin - a trend that will benefit sales of holiday
entertaining items like shrimp trays and seafood dips and spreads.
To drive that point home, food at home inflation rose 2.1% in
October versus October 2022, according to the U.S. Bureau of
Labor Statistics' Consumer Price Index while food away from home
jumped 5.4%.
Already, a significant 75% of Americans prepare dinners at home on a
daily basis, according to the FMI report, and 31% are preparing meals at
52 - DECEMBER 2023
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Supermarket Perimeter - December 2023

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