Supermarket Perimeter - December 2023 - 8

AS
we say our farewells to 2023 and welcome
2024, the food industry buzzes with
anticipation for the coming year's trends.
Data analysts and flavor experts on the Austin, Texas-based Whole
Foods Market Trends Council, New York-based Specialty Food
Association (SFA) Trendspotter Panel, and Chicago-based ADM team
have shared their lists of top new trends we will be seeing in the new
year, plus some trends from 2023 that will be sticking around.
" Our annual food trends predictions list is a way for us to pull back
the curtain for customers and share insight into what our buyers and
culinary experts are keeping on their radar for the upcoming year, " said
Cathy Strange, ambassador of food culture for Whole Foods Market and
member of the Trends Council. " From specific product ingredients and
flavor trends, to growing movements in the food industry, we can't wait
to see these trends gain momentum in the year ahead. "
Spicy is here to stay
The heat was rising throughout 2023, and it is only going to keep going
up in 2024. This year is all about complex heat, according to the Whole
Foods Market Trends Council.
" Specialty varieties like Scorpion peppers, Guajillo or Hungarian
Goathorn peppers are found fresh, whole, ground or pickled, and a new
wave of botana sauces and chili oils are popping up in condiment aisles
nationwide, " Whole Foods said.
According to Whole Foods, the produce department will see an
uptick in pepper-infused cold-pressed juices, and the already popular
Tajín will be branching out to flavor prepared sushi and instore
bakery items.
The SFA's Trendspotter Panel identified a specific focus on Calabrian
chili peppers for 2024.
" Chiles continue to trend but the market has crested on Sriracha
and Gochujang, so marketers are eager for the next thing to capture
imaginations and tastebuds, " SFA said.
For prepared foods, Calabrian chili peppers will make an appearance
in pasta sauces and condiments like hot sauce, relish and hot honey. SFA
said the flavor will also be big for cured meats and meat snacks in deli.
8 - DECEMBER 2023
supermarketperimeter.com
By Hayley Hyer
" As most peppers are of Asian or Latin origins, these offer a cultural
alternative to what has become commonplace, " said Stan Sagner, an
SFA Trendspotter. " Additionally, Calabrian peppers have a bright flavor
that is quite appealing and lends itself well to a variety of dishes. "
The Trendspotters also identified peach as a major flavor for 2024
and expects it to see it popping up in new places.
" While increasingly used in traditional
categories like jams and teas, peach is also
showing up in condiments, sometimes
offsetting another growing trend of
chili peppers, and in baked goods like
the 2023 SFA sofi Awards New Product
winner, Peach-Lavender Bundtlet from
Lily Maude's, " SFA said.
pamela_d_mcadams, FV Photography, zhane luk, nipaporn - stock.adobe.com; Whole Foods
Scorpion, Guajillo,
Hungarian Goathorn
and Calabrian chili
peppers are expected
to be hot in 2024.
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Supermarket Perimeter - December 2023

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