Supermarket Perimeter - December 2023 - 9

More to explore around the globe
Just like spicy flavor trends are branching out to peppers from other
places, global flavor exploration will continue to increase in 2024,
according to SFA. What will make this year different is consumers
being open to " richer cultural experiences from food, " not just flavors,
SFA said.
" I see a continued increase in what I call heritage tradition foods,
ADM's Top 4
1. Luxe self-expression
more small producers [around the globe] will continue to bring forth
family recipes that are rich in flavors and stories that connect them to
home and culture, " said V. Sheree Williams, SFA. " As people explore, they
are becoming more deeply aware of more obscure regional ingredients
and recipes. "
" In all corners of the US, restaurants featuring lesser-known cuisines
and specific dishes within those cuisines will prime consumers to
realize that it's actually quite easy and accessible to try new things, " said
Melanie Bartelme, SFA.
" People are understanding that cuisines are not monolithic, " Sagner
said. " This trend is particularly evident in Asian packaged products
(cooking sauces, seasonings, beverages, condiments, packaged
noodles, etc.) that are appealing to both second generation and nonAsian
customers. "
" Exploring African pantry items will also continue as brands educate
the Western palate to African flavors and ingredients, " said Chala
June, SFA.
One specific global flavor the Trendspotters expect to be spotlighted
in 2024 is tahini.
" It's been increasingly viewed and applied outside of the Middle
Eastern specialty lens, and being married to foods and beverages
that are served in a more mainstream or non-adjacent capacity, " said
Mikel Cirkus and Hanna Rogers, SFA. " Noted examples are tahini milk
shakes and coffees, cookies, and pastries featuring tahini popping up in
metropolitan areas like New York, San Francisco, and Philadelphia. "
Another global ingredient that was already picking up speed in 2023
and will continue to grow is ube.
" Ube's fantastic color gives a pop of intrigue for consumers, and its
flavor paired with creamier formats makes it irresistible, " Cirkus and
Rogers said.
They said the use of black sesame, paired with ube and used on its
own, will increase as well.
" Black sesame is especially one to watch, as it plays in a space
of offering novelty and deliciousness across formats, " Cirkus and
Rogers said.
At the International Fresh Produce Association's (IFPA) Global &
Produce Floral Show in October, Fairfield, N.J.-based Crispy Green
featured its newest dried fruit product line - Piña Picante.
" Piña Picante starts with premium pineapple from Costa Rica and
infused with unique blends of spices before drying, " Crispy Green said.
" Our first flavor, Chili Lime, is infused with the perfect combination of
cayenne peppers and zesty lime with a hint of sea salt. "
The product was developed by Angela Liu, Crispy Green founder and
CEO, in her own kitchen.
" Pineapple is one of my favorite fruits, " Liu said. " Growing up in
southern China, I was taught to dip pineapple in salt water before eating
it, which would help to reduce the stinging sensation it has on the
supermarketperimeter.com
" Consumers are defying convention with an
emboldened desire to experience fully flavored
and vibrantly colored foods and beverages. From
sensational encounters that rival digital expression
to luxurious indulgences that reflect personalized
desires, this trend centers on the curated
consumption of products with maximum impact. "
FLAVOR INSPO: Caramelized Fruit, Cinnamon Sugar,
Sweet + Umami
INFLUENCER: 2.4 B TikTok views for #CinnamonRoll
2. Dare to #Dupe
" Economical offerings that credibly replicate
consumers' beloved products are expanding
beyond fashion and personal care into the food and
beverage segment. Brilliant color mimicry and flavor
authenticity offer visual and taste experiences that go
beyond the norm to deliver on consumer expectations
for natural ingredients, authentic regional cuisines and
convincing alternative formulations. "
FLAVOR INSPO: Pistachio, Cucumber, Melon,
Grapefruit
INFLUENCER: 234% increase in daily Google
searches for " dupe " over the past 5 years
3. Health without stealth
" Flavors and colors are powerful cues to support
product positioning through consumer associations.
Today's shoppers are seeking out functional foods and
beverages that support holistic health, from relaxation
to hydration and mental to physical wellness. These
associated benefits must be presented without sacrifice
to the sensory experience, as consumers view betterfor-you
products as the norm instead of the exception. "
FLAVOR INSPO: Blood Orange + Yuzu Florals, Violet
+ Cherry Blossom
INFLUENCER: 4.7 B views on social media for
#GutHealth
4. Breaking boundaries of taste & color
" Yesterday's uncommon experiences are today's
favorites and tomorrow's mainstream staples.
Consumers are clamoring for vivid food and beverage
creations that are accelerating the shift from new to
now. On the leading edge are hyper-local flavors on
a global scale and dazzling rainbow hues that reflect
colorful ingredients derived from nature. "
FLAVOR INSPO: Grape, Lychee, Chinese Shacha
INFLUENCER: 9.6 M TikTok views for
#EggDropSandwich
DECEMBER 2023 - 9
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Supermarket Perimeter - December 2023

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