Supermarket Perimeter - February 2024 - 31

addition to the new ad capabilities, customers appreciate the ability
to link their loyalty accounts to the carts, giving them access to
personalized promotions and savings while shopping in-store. Caper
Carts appeal to grocers of all sizes - retailers currently using or soon
deploying carts include Bristol Farms, Fairway Market, Geissler's,
ShopRite, and Sobeys. "
The ad upgrade will debut in Good Food Holdings' Bristol Farms
stores in Southern California and roll out to additional retail partners in
INSIDER
the months ahead, Instacart said.
" Since deploying Caper Carts last year, we've been incredibly excited
to provide our customers with a greater personalized experience while
driving value as they shop, " said Neil Stern, chief executive officer of
Good Food Holdings. " With the introduction of ads on Caper Carts,
we'll soon be able to unlock a new, incremental revenue stream while
offering customers valuable suggestions and promotions from our
brand partners. "
Two of the launch partners for the new ads are Del Monte Foods and
General Mills.
" Today's omnichannel shopper expects frictionless experiences,
whether they're shopping online or in-store, " said Jen Reiner, vice
president, omnichannel marketing, Del Monte Foods, Inc. " In addition
to customized Instacart ad experiences on app, we can now utilize
another touchpoint on the shopper journey through in-store Caper
Carts ads. The Caper Carts provide an opportunity for us to provide
meal inspiration, introduce new products or simply remind the
shopper to stock-up on pantry staples, while continuing to deliver a
personalized, relevant experience based on past shopping behaviors. "
" We're proud to continue our partnership with Instacart by being one
of the first brands to showcase our products on Instacart's AI-powered
smart carts, " said Raquel Navarrksi, customer vice president, General
Mills. " We're committed to showing up where our consumers are, no
matter how they choose to shop. We're excited to innovate alongside
Instacart to help consumers discover and rediscover all their favorite
General Mills products as they browse the grocery aisles and shop
in-store. "
Instacart said the two main benefits of the new ads are:
* New products and brands, deals, and seasonal promotions to surprise
and delight customers at the start of the shopping journey on the
Caper Cart home screen. For example, a customer might see a
creative banner highlighting limited-edition Chocolate Strawberry
Cheerios from General Mills for Valentine's Day.
* Personalized product recommendations based on their real-time
shopping behaviors or cart contents. For example, if a customer
adds ice cream cones, they might see a complementary item
recommendation, like Dreyer's ice cream.
" Late last year, we unveiled our plans to update most of our
traditional shopping carts with Instacart's smart carts, aiming to make
shopping easier, more personalized, and efficient for customers, " said
Bob Rybick, president and CEO of Geissler's Supermarkets. " Now, with
the introduction of ads on Caper Carts, we'll be able to take that goal
a step further - not only enhancing the in-store experience by helping
customers discover new products, brands and promotions, but also
unlocking a new revenue stream and opportunities to strengthen
customer loyalty. "
supermarketperimeter.com
CONVENIENT (AND RECYCLABLE)
Novolex's latest food packaging containers for
commissaries, central kitchens, retailers and other
channels are recyclable and made with a minimum
10% post-consumer recycled (PCR) content.
" We are proud to add to our growing number of
products manufactured with recycled content, "
said Stephen Kapantais, director of technology,
rigid plastics at Novolex. " Sustainability is
critical to the future of our industry, and we are
committed to creating even more innovative
products to reduce our impact on the environment
and support the circular economy. "
The four newest products made with
at least 10% PCR include:
Signature dessert cups
Designed to enhance dessert presentations,
these transparent cups are available in three
sizes and come with a universal lid. All are
made with polyethylene terephthalate (PET),
a strong, lightweight and recyclable plastic.
CakePak bases and lids
These clear containers offer the patented EZ
Release system that features easy-to-use lift
tabs, making the containers simple to open and
seal. They offer different bases to fit various cake
designs, with customization options available.
BreakAway tamper-evident containers
The containers keep food safe and secure with a
tamper-evident feature indicating when the top
has been removed. They also are stackable and
available in various popular sizes and shapes.
Multi-use clamshells
Provide optimal product visibility and enhance
food presentation and feature a secure closure that
provides a tight seal to keep food fresh. The clamshells
come in a variety of custom shapes and sizes, making
them ideal for loaf cakes, cookies and more.
FEBRUARY 2024 - 31
Instacart, Novolex
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2024

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