Supermarket Perimeter - February 2024 - 35

means...
Crispy Green said the snack, " provides all the
benefits of having fresh fruit with no added
sugar and ranges in size from convenient
12-gram (0.42 ounces) to 60-gram (2.12
ounces) snack-size pouches and multi-packs
for added convenience with less packaging and
food waste. "
For vegans, vegetarians, and flexitarians
seeking plant-based snacks, Chicago-based
Bel Brands USA launched a new alternative
spreadable cheese product under its brand
The Laughing Cow in January.
According to the company, The Laughing
Cow Plant-Based is made with almond milk,
maintains the brand's fan-favorite creamy
texture, and is a good source of calcium
and non-GMO certified. It is packaged in
the brand's classic single-serve wedges for
convenience.
" We've spent months perfecting the recipe
for The Laughing Cow Plant-Based and
are equally excited for this product to hit
shelves now, as we are for consumers across
the country to try it, " said Zach Fatla, brand
director of The Laughing Cow. " This launch
marks a new step for the brand, and we look
forward to sharing the deliciousness of The
Laughing Cow with a whole new audience. "
The product debuted in a Garlic & Herb flavor
exclusively at Whole Foods Market stores
nationwide. The Laughing Cow said the Garlic
& Herb and an additional Original flavor will
be launch at The Kroger Co. stores nationwide
this spring.
The Laughing Cow also said it is experimenting
with spicy flavors that will potentially launch
in 2025.
Single servings for on-the-go
The Killer Brownie Co., based in Dayton,
Ohio, launched individually packaged Kitchen
Sink brownies in January.
The Kitchen Sink flavor is a fudge brownie
with rainbow sprinkles mixed in and a topping
supermarketperimeter.com
of M&M's and mini chocolate chips. " We are
thrilled to now offer our best-selling Kitchen
Sink brownies with individually wrapped
packaging, ideal for sale by grocery stores,
c-stores, restaurants and more, helping them
to meet the booming consumer demand for
high quality, unique grab-and-go treats, " said
Chimene Mayne Ross, president and chief
customer officer of Killer Brownie Co. " Now
even more fans across the US will be able to
enjoy a Killer Brownie as the dessert of choice,
thanks to this new offering. "
Beyond the on-the-go convenience for
general busy lifestyles, individually packaged
products also allow consumers who track their
daily nutritional intake to spend less time
measuring portions and doing mental math.
For consumers with health conditions like
diabetes, knowing exactly how many grams
of carbohydrates are in their snack can help
them be more accurate when deciding how
much insulin they need to dose for it.
An individually wrapped sweet treat like a
Killer Brownie can also be a convenient and
fun choice for people to carry with them for a
quick boost if their blood sugar is low.
Walmart to automate
grocery shopping
Walmart Inc. plans to upgrade its
InHome Delivery program with AI
to automatically restock shoppers'
items without a trip to the store.
" [Consumers] told us that
weekly household planning and
remembering what to purchase is
one of their most time-consuming
responsibilities, and people get
frustrated when they forget
something or realize they don't
have that one thing they need, "
said Whitney Pegden, VP, general
manager, Walmart Inhome.
" The good news is we've solved
that. Customers who are Walmart+
InHome members will soon have
access to replenishment. It learns
a customer's purchase patterns to
determine the perfect cadence
to restock their essentials. So, the
long list of things you purchase
frequently - whether it's the ones
you need every week or the things
you need every 17 days - they'll
be there the moment you open the
fridge or pantry. And you didn't
have to lift a finger. "
Walmart's InHome program
launched in 2019 and offers delivery
to members' doorstep, garage or
even directly to their refrigerator.
The launch date for the AI update
was not disclosed, but Pegden said it
will not rely on subscriptions.
" When you're trying to figure out
how to replenish all your essentials,
each one with variable consumption
rates, [it] can get a bit complicated, "
Pegden said. " Our replenishment
service solves that. It's personalized
and adjusts based on your changing
needs. Not only are we going to get
you what you need, we're going to
get it to you when you need it and
even where you need it. "
FEBRUARY 2024 - 35
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2024
