Supermarket Perimeter - February 2024 - 48

Deli: Store brands
Style Sliced Colby & Monterey Jack Cheese, sold in 8-ounce packages, is
priced at $4.44 per pound, and the Prima Della Colby Jack Cheese, Deli
Sliced is priced at $7.62 per pound.
Another Walmart brand in the deli is Marketside, which features
specialty products like a Blue Cheese Crumble Cup or Sopressata Salami
with Gouda Cheese & Cornichons Snack Pack, among other specialty
cheeses and charcuterie snack pack varieties.
The Marketside brand also features specialty ready-to-cook prepared
foods like the Garlic & Four Cheese Stuffed Baby Bella Mushrooms or
Chicken Bacon Ranch Flatbread Pizza.
Opposite of Marketside, Walmart's Freshness Guaranteed brand
offers standard deli salads, dips, and sandwiches at a lower price point.
Although it is priced more like Great Value, Freshness Guaranteed is
exclusively for the fresh perimeter departments.
Another major retailer with distinct store brands is the Minneapolisbased
Target Corporation.
Market Pantry is Target's private brand that usually offers the lowest
prices. Most Market Pantry products are shelf-stable, but it does have a
line of deli salads in prepared foods.
Target's Good & Gather is the private brand most associated with
fresh, better-for-you ingredients and offers many different types of deli
meats, cheeses, dips, and snack packs. The premium version of Good
& Gather, which offers specialty items like Cave Aged Gruyere Cheese
imported from Switzerland, is simply named Good & Gather Signature.
Keeping the Good & Gather name maintains the image already
associated with the brand, while the word Signature indicates that there
is a reason for the higher prices.
Consistency builds consumer trust
Sunbury, Pa.-based Weis Markets makes it easy for its shoppers to
identify its private brands and distinguish what each one is for with
consistent logos and imagery. On a web page dedicated to its store
brands (WeisMarkets.com/Weis-Brands), the Mid-Atlantic retailer
provides the following descriptions:
* Weis Quality: Carefully designed and formulated to be equal or
better than the national brand - at a fraction of the cost.
* Weis Signature Collection: When you are looking for a truly
gourmet and indulging restaurant-style experience.
* Weis By Nature: Our line of better-for-you products. These products
are either free-from or certified organic.
* Weis2Go: Offers consumers easy, but quality, meal and side solutions
at affordable prices.
In 2023, Weis Markets partnered with Instacart to offer same-day
grocery delivery, making it even more convenient for shoppers to
purchase Weis2Go prepared foods and meal kits.
Last year, the retailer also promoted Alison Gregas to director of
private brands. In this role, Gregas is responsible for new product
development and the day-to-day management of the company's
48 - FEBRUARY 2024
supermarketperimeter.com
The Kroger Co.
http://www.WeisMarkets.com/Weis-Brands http://excaliburseasoning.com http://www.supermarketperimeter.com
Supermarket Perimeter - February 2024

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