Supermarket Perimeter - February 2024 - 57

AI tools that set out to help
make shopping and cooking
processes easier - tools like
Tasty's AI-powered sous
chef Botatouille.
Wayne-Sanderson also
A NEW LOOK IN GROUND
uses its social channels daily
to respond to consumers'
comments and questions.
These connections, Gadd said, often lead to
meaningful conversations providing valuable insight
into current likes and dislikes, behaviors and wishes,
which in turn inspires the company's communication
strategy.
In addition, Wayne-Sanderson conducts one or
two formal research studies every year using focus
groups, journaling, ethnographies and other sources of
information to drill down into important segments for
the fresh chicken category.
Hybrid grocery shopping - a mix of in-person and
online grocery shopping - is another trend WayneSanderson
will be tracking closely this year, Gadd said.
" It's here to stay. It will be important for brands to
think about showing up in both journeys. "
In 2024, Perdue will continue rolling out a graphic
refresh across its entire ground chicken and ground
turkey portfolio to increase consumer awareness, trial
and consumption in the fast-growing category.
Some of the key elements of the new packaging include a bold
design to catch the eye of shoppers, more relevant claims and
benefits, color coding for improved shop-ability, and end dish
recommendations for further inspiration, according to Perdue.
The redesigned packs will also spotlight the company's
commitment to No Antibiotics Ever.
Demand for ground meats of all kinds has gone up significantly in
recent years, said Tom Super of the National Chicken Council.
And during inflationary times, the combination of ground and
chicken has been a big winner. According to Circana, ground chicken
sales are up significantly more than sales of other ground meats.
STOP
Grab and Go
Restore Engagement
Find Diversity
When fresh customers...
" GIVE UP
AND LEAVE "
It's hard to FILL
their shoes
Attract
and their EMPTY
shopping carts.
New
Customers with
Real life
Diversity
Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522; 5,957,309; 6,149,120;
6,322,180;6,366,313; 6,474,757; 6,974,042; 7,419,063; 9,440,667; D480,528; D481,513. Other U.S. & foreign patents pending.
supermarketperimeter.com
FEBRUARY 2024 - 57
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© 2024 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
The

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Supermarket Perimeter - February 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2024

Supermarket Perimeter - February 2024 - Intro
Supermarket Perimeter - February 2024 - 1
Supermarket Perimeter - February 2024 - 2
Supermarket Perimeter - February 2024 - 3
Supermarket Perimeter - February 2024 - 4
Supermarket Perimeter - February 2024 - 5
Supermarket Perimeter - February 2024 - 6
Supermarket Perimeter - February 2024 - 7
Supermarket Perimeter - February 2024 - 8
Supermarket Perimeter - February 2024 - 9
Supermarket Perimeter - February 2024 - 10
Supermarket Perimeter - February 2024 - 11
Supermarket Perimeter - February 2024 - 12
Supermarket Perimeter - February 2024 - 13
Supermarket Perimeter - February 2024 - 14
Supermarket Perimeter - February 2024 - 15
Supermarket Perimeter - February 2024 - 16
Supermarket Perimeter - February 2024 - 17
Supermarket Perimeter - February 2024 - 18
Supermarket Perimeter - February 2024 - 19
Supermarket Perimeter - February 2024 - 20
Supermarket Perimeter - February 2024 - 21
Supermarket Perimeter - February 2024 - 22
Supermarket Perimeter - February 2024 - 23
Supermarket Perimeter - February 2024 - 24
Supermarket Perimeter - February 2024 - 25
Supermarket Perimeter - February 2024 - 26
Supermarket Perimeter - February 2024 - 27
Supermarket Perimeter - February 2024 - 28
Supermarket Perimeter - February 2024 - 29
Supermarket Perimeter - February 2024 - 30
Supermarket Perimeter - February 2024 - 31
Supermarket Perimeter - February 2024 - 32
Supermarket Perimeter - February 2024 - 33
Supermarket Perimeter - February 2024 - 34
Supermarket Perimeter - February 2024 - 35
Supermarket Perimeter - February 2024 - 36
Supermarket Perimeter - February 2024 - 37
Supermarket Perimeter - February 2024 - 38
Supermarket Perimeter - February 2024 - 39
Supermarket Perimeter - February 2024 - 40
Supermarket Perimeter - February 2024 - 41
Supermarket Perimeter - February 2024 - 42
Supermarket Perimeter - February 2024 - 43
Supermarket Perimeter - February 2024 - 44
Supermarket Perimeter - February 2024 - 45
Supermarket Perimeter - February 2024 - 46
Supermarket Perimeter - February 2024 - 47
Supermarket Perimeter - February 2024 - 48
Supermarket Perimeter - February 2024 - 49
Supermarket Perimeter - February 2024 - 50
Supermarket Perimeter - February 2024 - 51
Supermarket Perimeter - February 2024 - 52
Supermarket Perimeter - February 2024 - 53
Supermarket Perimeter - February 2024 - 54
Supermarket Perimeter - February 2024 - 55
Supermarket Perimeter - February 2024 - 56
Supermarket Perimeter - February 2024 - 57
Supermarket Perimeter - February 2024 - 58
Supermarket Perimeter - February 2024 - 59
Supermarket Perimeter - February 2024 - 60
Supermarket Perimeter - February 2024 - 61
Supermarket Perimeter - February 2024 - 62
Supermarket Perimeter - February 2024 - 63
Supermarket Perimeter - February 2024 - 64
Supermarket Perimeter - February 2024 - 65
Supermarket Perimeter - February 2024 - 66
Supermarket Perimeter - February 2024 - 67
Supermarket Perimeter - February 2024 - 68
Supermarket Perimeter - February 2024 - 69
Supermarket Perimeter - February 2024 - 70
Supermarket Perimeter - February 2024 - 71
Supermarket Perimeter - February 2024 - 72
Supermarket Perimeter - February 2024 - 73
Supermarket Perimeter - February 2024 - 74
Supermarket Perimeter - February 2024 - 75
Supermarket Perimeter - February 2024 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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