Supermarket Perimeter - February 2024 - 64

Produce
By Andy Nelson
THE HUGE POPULARITY OF AVOCADOS at US grocery retail shows
no signs of letting up.
Producers are meeting the need with plenty of fruit this season in a
variety of sizes, and marketers are coming up with new, creative ways
of making sure it all gets moved on time.
Imports of avocados from Mexico have surged in recent years and
show no signs of letting up, said Stephanie Bazan, senior vice president
of commercial strategy and execution for Avocados From Mexico (AFM).
" We've seen sustained growth as we've doubled the volume of
Mexican avocado imports, driven demand, and expanded the market
and believe we can continue to grow, " she said.
The top reason consumers start eating avocados is health. But what
keeps them coming back, Bazan said, is taste.
" Demand is very good for avocados, " agreed Peter Shore, vice
president of product management for Calavo Fresh Sales. " Good ad
activity and promotions are in place, and 'healthy and indulgent'
drives the purchase for consumers. "
Healthy fats, phytonutrients and high potassium levels are
among those health benefits.
Quality has been very good in the 2023-24 season, Shore said.
California avocados should begin supplementing imports for
Calavo in March.
In January, the California Avocado Commission projected a
crop of 208 million pounds of Golden State fruit for 2024.
" We are eagerly awaiting the harvest of locally grown California
avocados to ramp up in March and April, with peak availability of
premium California avocados from May through July, " said Terry Splane,
vice president of marketing for the California Avocado Commission.
The popularity of avocados shows no signs of waning, said Aaron
Acosta, senior category manager for Robinson Fresh.
In fact, he said, some studies show that on average each American
consumes about 9 pounds of avocados per year.
There are many reasons for the continued soaring growth in avocado
consumption, Acosta said. They're a great base for making party snacks,
they're nutritious, and, of course, they taste great.
" Nutrition and how our daily lifestyles can impact our ability to
endure and enjoy life are worth the premiums of the fruits and
vegetables that support a healthy way of life. Avocado's 'superfood'
identity also helps grow sales due its vast health benefits, and
guacamole can be a healthy addition to any snack plate. "
Promotion power
Promotions continue to play a huge role in spurring
avocado sales, Bazan said.
64 - FEBRUARY 2024
supermarketperimeter.com
SEE D JAN - stock.adobe.com
Mexico,
California and
other growing
regions will keep a
steady supply coming
this year to meet
ever-growing
demand.

http://www.supermarketperimeter.com

Supermarket Perimeter - February 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2024

Supermarket Perimeter - February 2024 - Intro
Supermarket Perimeter - February 2024 - 1
Supermarket Perimeter - February 2024 - 2
Supermarket Perimeter - February 2024 - 3
Supermarket Perimeter - February 2024 - 4
Supermarket Perimeter - February 2024 - 5
Supermarket Perimeter - February 2024 - 6
Supermarket Perimeter - February 2024 - 7
Supermarket Perimeter - February 2024 - 8
Supermarket Perimeter - February 2024 - 9
Supermarket Perimeter - February 2024 - 10
Supermarket Perimeter - February 2024 - 11
Supermarket Perimeter - February 2024 - 12
Supermarket Perimeter - February 2024 - 13
Supermarket Perimeter - February 2024 - 14
Supermarket Perimeter - February 2024 - 15
Supermarket Perimeter - February 2024 - 16
Supermarket Perimeter - February 2024 - 17
Supermarket Perimeter - February 2024 - 18
Supermarket Perimeter - February 2024 - 19
Supermarket Perimeter - February 2024 - 20
Supermarket Perimeter - February 2024 - 21
Supermarket Perimeter - February 2024 - 22
Supermarket Perimeter - February 2024 - 23
Supermarket Perimeter - February 2024 - 24
Supermarket Perimeter - February 2024 - 25
Supermarket Perimeter - February 2024 - 26
Supermarket Perimeter - February 2024 - 27
Supermarket Perimeter - February 2024 - 28
Supermarket Perimeter - February 2024 - 29
Supermarket Perimeter - February 2024 - 30
Supermarket Perimeter - February 2024 - 31
Supermarket Perimeter - February 2024 - 32
Supermarket Perimeter - February 2024 - 33
Supermarket Perimeter - February 2024 - 34
Supermarket Perimeter - February 2024 - 35
Supermarket Perimeter - February 2024 - 36
Supermarket Perimeter - February 2024 - 37
Supermarket Perimeter - February 2024 - 38
Supermarket Perimeter - February 2024 - 39
Supermarket Perimeter - February 2024 - 40
Supermarket Perimeter - February 2024 - 41
Supermarket Perimeter - February 2024 - 42
Supermarket Perimeter - February 2024 - 43
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Supermarket Perimeter - February 2024 - 45
Supermarket Perimeter - February 2024 - 46
Supermarket Perimeter - February 2024 - 47
Supermarket Perimeter - February 2024 - 48
Supermarket Perimeter - February 2024 - 49
Supermarket Perimeter - February 2024 - 50
Supermarket Perimeter - February 2024 - 51
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Supermarket Perimeter - February 2024 - 64
Supermarket Perimeter - February 2024 - 65
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Supermarket Perimeter - February 2024 - 75
Supermarket Perimeter - February 2024 - 76
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