Supermarket Perimeter - June 2022 - 19

For instance, celebrate National Blueberry
Muffin Day on July 11 your way: small (Blueberry
Mini Muffins), streusel-y (Blueberry Streusel
Muffins) or even sippable (Blueberry Muffin
Smoothie).
Throughout July, for each blueberry boost
retailers post, the U.S. Highbush Blueberry Council
will donate $1 to No Kid Hungry. Just tag @
blueberries on Instagram, Facebook, Twitter or
TikTok, to help raise up to $50,000 and 500,000
meals for kids in need.
Retailers are invited to join the council for this
fun, meaningful challenge to get you doing good
and feeling good when you grab a boost of blue.
(Bonus: You'll pick up some great tips to inspire
you all year long.)
The pink color
in the icing and
filling comes
entirely from
the vibrant red
raspberry puree
we source from
Washington
red raspberry
growers. "
Strawberry fields, forever
California Strawberries kicked off peak season
with the launch of its national 'Love, Strawberries'
Jingle Contest. In April, aspiring musicians and
strawberry enthusiasts alike were encouraged to
write, record, and post their original 45-second
jingle masterpieces highlighting the love people have for the famous
heart-shaped berry via social media. California Strawberries will award
one talented winner $10,000 plus an all-expense-paid trip for two
to California.
'Love, Strawberries' launched in February as a new, year-long
Andrew Stoloff & Leslie
Crary, Rubicon Bakers
Providing sugar-reduced chocolate that delivers on taste, sweetness
campaign platform inspired by the love and the care the heart-healthy
berry provides. By design, the campaign taps into and celebrates the
love that consumers have for this vibrant, sweet and juicy berry, and the
millions of ways people enjoy them every day. The 'Love, Strawberries'
Jingle Contest aims to elevate the reputation of California strawberries,
while aspiring to reach new iconic standards within pop culture.
" We are reaching new heights in 2022 with the launch of the first-ever
strawberry jingle contest, " said Chris Christian, senior vice president of
the California Strawberry Commission. " We are excited about this year's
Love, Strawberries campaign designed to simply remind people of the
extraordinary care that goes into growing and harvesting one of the
healthiest and most versatile fruits to eat. "
Sugar reduction
Blommer Chocolate
Company and
DouxMatok, a food tech
company spearheading
sugar reduction, have
announced the launch
of additional chocolate
and confectionery
products. Earlier this
year, Blommer launched
the innovative Discovery
product line, empowered
and nutrition has been a long-standing industry challenge, particularly
while fulfilling increased consumer interest in short and understandable
ingredient lists. Blommer is pushing the envelope again with this
new line of milk, dark and white coatings, achieving up to 50% sugar
reduction without using any high intensity sweeteners or sugar
alcohols. The team of chocolate scientists at Blommer have designed
various concepts to demonstrate that it is now a possibility to achieve
over 40% sugar reduction in some of the beloved snack and bakery
applications such as nut butter cups, bars and chocolate chip cookies.
" Global research continues to indicate that taste is the first
consideration when consumers make food choices, but they have
historically shied away from chocolate products with less added sugar
due to negative taste perception, " said David Meggs, chief operating
officer at Blommer Chocolate Company. " We have tremendous
opportunity at our fingertips to bring consumers back to this category
who have avoided sugar-reduced products because they simply didn't
taste good enough. "
Blommer is excited to be first to market with this innovation and
will continue to expand the Discovery product line to meet the rapidly
changing consumer needs.
" We're thrilled about the new opportunities that the expanded
Discovery product line will open up for food brands, " said Kelly
Thompson, DouxMatok's senior vice president, head of North America.
" Chocolate-covered snacks are beloved by consumers, and they
shouldn't have to compromise on taste or nutrition when they reach for
their favorite treats. "
Recognized as a special mention in the Best Inventions of 2020 by
TIME magazine, Incredo Sugar is the flagship product of DouxMatok,
a global food-tech company pioneering the development of efficient
nutrition and flavor technologies and enabling tastier and healthier
supermarketperimeter.com
JUNE 2022 - 19
by DouxMatok's award-winning sugar-based
sugar reduction solution, Incredo®
Sugar. The
first products were chocolate-flavored chips
and they have now expanded the product
line to include additional coatings to support
utilization in a broader range of food applications,
including but not limited to panning, enrobing,
and molding.
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Supermarket Perimeter - June 2022

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