Supermarket Perimeter - June 2022 - 42

Produce
Organics
BY ANDY NELSON
THE DEMAND FOR ORGANIC FRESH FRUITS AND VEGETABLES
continues to climb, as consumers become more conscious of how their
food is raised and what they're putting in their bodies.
Organic volume now accounts for almost 7% of total produce
volume, having grown 16% compared to pre-pandemic levels, according
to Nielsen data.
Over the past few years, the demand for organic has reached an
all-time high, said Kirk Teske, vice president, product management
and sales, fresh-cut, North America, for Coral Gables, Fla.-based Fresh
Del Monte.
The recent expansion of Del Monte's organic fresh-cut fruit offerings
is one example of how the company is keeping up with that demand,
Teske said.
" It's allowed us not only to expand our business but also diversify
our mix of produce and introduce unique SKUs, " he said. " It's worth
noting that our organic SKUs remain high in demand in many of our
distribution markets as we continue to expand our selections. "
The increased demand for organic produce, Teske said, is driven by
an increase in the number of " conscientious consumers, " along with
improved farming practices that yield more organic crops.
Consumers are realigning their purchase patterns to incorporate
42 - JUNE 2022
key organic fruits and vegetables in their purchases, said Chris Veillon,
chief marketing officer for Leamington, Ont.-based greenhouse grower
Pure Flavor.
" We continue to see a general uptick in organic tomato consumption,
and as a vertically integrated greenhouse vegetable grower with an
extensive organic line of products, we are effectively meeting the
demands of the consumer, " Veillon said. " Consumer demand for more
convenient fresh organic snacking options has continued to grow and
doesn't show any signs of stopping. "
Pure Flavor increasingly hears directly from consumers
complimenting products like its Organic Aurora Bites Mini Sweet
Peppers, which are available year-round, he added.
" Organic demand has been, excitingly, steadily increasing, even as
we emerge from the pandemic, " said Aaron Quon, executive director of
greenhouse and Canadian category development for Vancouver, B.C.based
Oppy. " Organics are keeping up well to conventional sales. "
Oppy's core organic items include peppers, tomatoes-on-the-vine
and cucumbers.
In recent years, the company has increased volumes of organic
peppers, mini peppers and mini cucumbers. Oppy has also introduced
trials of heirloom tomatoes through its OriginO brand, whose
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Supermarket Perimeter - June 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2022

Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
Supermarket Perimeter - June 2022 - 3
Supermarket Perimeter - June 2022 - 4
Supermarket Perimeter - June 2022 - 5
Supermarket Perimeter - June 2022 - 6
Supermarket Perimeter - June 2022 - 7
Supermarket Perimeter - June 2022 - 8
Supermarket Perimeter - June 2022 - 9
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Supermarket Perimeter - June 2022 - 18
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