Supermarket Perimeter - June 2023 - 6

the
WIRE
Target taps brands
for accelerator
program
Ten emerging brands
have been selected to
participate in the 2023
Target Takeoff Food and
Beverage accelerator
program, now in its
third year.
During the six-week
program, which began
on May 1, entrepreneurs
will attend one-on-one
meetings and sessions
spanning topics such
as brand strategy and
marketing, supply
chain and funding. The
program culminates in a
pitch event with Target
Corp. team members
and external partners.
A $5,000 stipend will
be provided to cover
expenses.
Participants were
selected based on
existing traction in the
market and success on a
small retail scale.
Several of the selected
brands produce products
for bakery, protein and
other fresh categories,
including:
* Better Chew, Vallejo,
Calif., a Black-owned
brand of plant-based
meat alternatives
inspired by cultural
comfort foods
* glonuts, Los Angeles,
a brand of raw, vegan,
grain-free miniature
donuts formulated
with almond flour and
coconut oil
* Honeycut Kitchen, Los
Angeles, a line of lowsugar,
high-protein
snack cakes.
Safeway, Albertsons
settle in BOGO case
Safeway and its parent
company, Albertson's
Cos., have agreed to pay a
settlement of $107 million
against a complaint that
the companies falsely
advertised buy-oneget-one-free
(BOGO)
promotions.
Safeway customers
Schearon Stewart
and Jason Stewart
alleged the retailers
overcharged them and
other customers for
meat products under the
deception of a free item.
The products in
question include petite
beef sirloin; boneless
pork chops; boneless
chicken; boneless,
skinless chicken breasts;
chicken legs; beef
bottom round; and
beef eye of round that
were sold within one
year before the date of
the complaint filed in
July 2016.
One example of a
BOGO promotion that
the lawsuit listed was
boneless pork chops
sold at a retail price of
$4.49 per pound, which
were then sold at $12.99
per pound under the
BOGO sale.
" When Albertson's
and Safeway stores offer
meat products under
these promotions, they
raise the unit prices of
the original meat product
above the regular retail
price, " the complaint said.
" Thus, consumers are
actually paying for the
meat that is sold as 'free'
in these special sales. "
Safeway and
Albertson's denied any
wrongdoing but agreed
to pay the settlement.
label brand, Simple
Truth. The Upcycled
Multigrain Quinoa bread
and Upcycled Seeded
Multigrain bread both
contain 10% of UP Inc.'s
flagship grain powder
ingredient, ReGrained
SuperGrain+, which is
made using grains left
over from the brewing
process.
The partnership's
timing celebrates Food
Waste Prevention Week
(April 10-16) and Stop
Food Waste Day (April
26), according to UP, Inc.
Both bread varieties are
Customers who
participated in the BOGO
sales between May 4,
2015, and Sept. 7, 2016,
are entitled to recover
statutory damages.
The lawsuit estimates
each class member will
receive an equal share of
approximately $200.
The deadline to submit
Brands that supply
products to Target's
fresh departements are
among those selected
for the company's
accelerator program.
a claim form is July 10.
A final approval hearing
for the settlement
is scheduled for the
same day.
Kroger, Upcycled
partner on bread
Upcycled Foods, Inc. (UP,
Inc.) is partnering
with The Kroger Co.
to launch two bread
products under the
grocery retailer's private
6 - JUNE 2023
supermarketperimeter.com
rolling out nationwide
across 18 retail banners
of Kroger as well as
online for the suggested
retail price of $5.99
per loaf.
According to the
International Food
Information Council, 52%
of consumers today have
an increased awareness
about the environmental
impact of their food
choices and prefer
products that support a
sustainable food system.
Data from Puratos' " Taste
Tomorrow " research
platform indicates
that one in three
shoppers are specifically
interested in buying
bakery products
made using upcycled
ingredients.
Sundry Photography- stock.adobe.com
http://www.supermarketperimeter.com
Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023
