Supermarket Perimeter - June 2023 - 60

Technology
BOLLIN'S LABELING TRENDS
Labels
By Andy Nelson
ONE OF THE TOP THINGS ON THE TO-DO
LIST for Toledo, Ohio-based Bollin Label
Systems this year is to improve its speed to
market, said Helen Darrah, the company's
executive director of sales and marketing.
" We've been prioritizing investments both
in equipment and software, improving the
press capabilities we're able to offer our
customers, " Darrah said.
Bollin labels can be customized with
unique messaging and branding and even
personalized for individual customers.
The company has seen multiple new
business opportunities where it's able to
work one-on-one with its customers on
brand development. Updating label designs
to include personalized elements, Darrah
said, can help products connect with
consumers on a more individual level.
The labeling of products sold in grocery
fresh departments is constantly evolving,
driven by factors including changing
consumer preferences, health and safety
concerns and government regulations.
" Overall, labeling trends in the fresh
grocery departments are driven by
consumer demand for transparency,
health, sustainability and
convenience, " Darrah
said. " We can design and
produce labels that cover
these needs. Our label
experts work to stay
knowledgeable and up
to date on all the latest
in printing technologies,
which will be of benefit
when helping customer
incorporate those trends
in their new labeling
projects. "
60 - JUNE 2023
supermarketperimeter.com
Convenience
Today's consumers are often in a hurry. Whether it's rushing to a
meeting or an appointment, it's no wonder the idea of picking up a quick,
ready-made meal has become more appealing. This rise of grab-and-go
sections is a significant source of revenue growth for supermarkets.
That's good news for both the industry and consumers, who now have
even more meal options. But it also creates obstacles and compliance
issues for grocers. When a grocer offers ready-made food, it's required
by law to attach nutrition facts labels to each item that details weight,
serving size, ingredients, food allergens, and an expiration date.
Bollin Label offers label solutions for grab-and-go and fresh meal kits.
Labels can also be used to display the price of the product, offer a
promotional message, and provide cooking or heating instructions.
Nutritional labeling
Nutritional labeling has been a requirement for packaged foods
for many years, but there is now a trend toward providing this
information for fresh foods, prepared grab-and-go items, and meal
kits as well. Busy consumers are still health conscious and want
transparency in food labeling. The top four considerations are
calories, total sugar, sodium and serving size.
Bollin
With shoppers
more eager for
information about
the foods they eat,
labels are playing
an increasingly
vital role.
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Supermarket Perimeter - June 2023

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