Supermarket Perimeter - June 2024 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
LAUREN JULIANA
Inside Sales Specialist
KATHI D. GILLELAND
Senior Director of Marketing
and Promotions
WHITNEY HARTMAN
Sales Enablement Specialist
DUSTIN PICKMAN
Audience Development Director
CARLEA CHANCE
Audience Development Specialist
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
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ELISABETH SPILLMAN
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MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
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JUNE 2024 - 3
ANDY NELSON
anelson@sosland.com
Price
perception
and
reality
The gap between perception and reality when it
comes to the cost of things and how much
companies make is a topic I'm guessing we've all had
experience with.
When I started working for daily print newspapers
(remember newsprint?) in the 1990s, I assumed
that the salaries for reporters bore at least some
vague resemblance to the financial situation of the
newspaper owners.
Imagine my shock when I found out that it wasn't uncommon for newspapers, even in
that fairly recent era, to enjoy 25% or higher profit margins.
Grocery stores have the exact opposite perception problem.
According to recent research by the Retail Feedback Group, shoppers believe their
grocery store has a net profit of 31%.
Close. Just drop the 3 and you've nailed it.
According to FMI - The Food Industry Association, grocery profit margins have
historically been closer to 1%.
Profit margins aren't everything, obviously. The owner of the newspaper I worked for
didn't live in a castle, and the owner of my hometown grocery store didn't live in a hut.
But the perception gap on profit margins is a big deal in inflationary times like the ones
were living in now.
When the Retail Feedback Group, in that same study, asked consumers about whether
their supermarket was " on their side " when it comes to inflation, and if their store was
good at communicating why product prices have risen in the past few years, the answer
to both was a resounding " no. "
I don't know how retailers would go about educating their consumers about profit
margins. But what they can do - and what the thriving ones are doing - is find new
ways of letting shoppers know they're feeling their pain and come up with budgetfriendlier
ways to meet their food needs.
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Supermarket Perimeter - June 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2024

Supermarket Perimeter - June 2024 - Intro
Supermarket Perimeter - June 2024 - FC1
Supermarket Perimeter - June 2024 - FC2
Supermarket Perimeter - June 2024 - 1
Supermarket Perimeter - June 2024 - 2
Supermarket Perimeter - June 2024 - 3
Supermarket Perimeter - June 2024 - 4
Supermarket Perimeter - June 2024 - 5
Supermarket Perimeter - June 2024 - 6
Supermarket Perimeter - June 2024 - 7
Supermarket Perimeter - June 2024 - 8
Supermarket Perimeter - June 2024 - 9
Supermarket Perimeter - June 2024 - 10
Supermarket Perimeter - June 2024 - 11
Supermarket Perimeter - June 2024 - 12
Supermarket Perimeter - June 2024 - 13
Supermarket Perimeter - June 2024 - 14
Supermarket Perimeter - June 2024 - 15
Supermarket Perimeter - June 2024 - 16
Supermarket Perimeter - June 2024 - 17
Supermarket Perimeter - June 2024 - 18
Supermarket Perimeter - June 2024 - 19
Supermarket Perimeter - June 2024 - 20
Supermarket Perimeter - June 2024 - 21
Supermarket Perimeter - June 2024 - 22
Supermarket Perimeter - June 2024 - 23
Supermarket Perimeter - June 2024 - 24
Supermarket Perimeter - June 2024 - 25
Supermarket Perimeter - June 2024 - 26
Supermarket Perimeter - June 2024 - 27
Supermarket Perimeter - June 2024 - 28
Supermarket Perimeter - June 2024 - 29
Supermarket Perimeter - June 2024 - 30
Supermarket Perimeter - June 2024 - 31
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Supermarket Perimeter - June 2024 - 33
Supermarket Perimeter - June 2024 - 34
Supermarket Perimeter - June 2024 - 35
Supermarket Perimeter - June 2024 - 36
Supermarket Perimeter - June 2024 - 37
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Supermarket Perimeter - June 2024 - 76
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