Private label bakery's share of the pie Summary Category Bagels/Bialys Bakery Snacks English Muffins Fresh Bread & Rolls Summary Category Pastry/Doughnuts March 2023-March 2024 Dollar share 30% Unit share Subcategory 29.3% Doughnuts Muffins Pastry/Danish/Coffee Cakes Summary Category Pies & Cakes Source: Circana/PLMA March 2023-March 2024 Dollar share 69.9% Unit share Subcategory 69.6% Pies Cakes March 2023-March 2024 PL $ Share 68.7% 73.6% March 2023-March 2024 Dollar share 23.4% 38.7% 30.2% March 2023-March 2024 Dollar share 20.9% 20.8% 9.4% 24.6% Unit share Subcategory 31% Fresh Rolls/Buns/Croissants 21.4% Fresh Bread 17.2% Hamburger & Hot Dog Buns 35.8% Pita Bread March 2023-March 2024 Dollar share 28.6% 22.1% 30.5% 17.7% Unit share 32.5% 32.9% 47.9% 17.9% Unit share 28.5% 38.1% 25.4% Unit share 65.7% 79.2% JUNE 2024 - 31