Supermarket Perimeter - June 2024 - 34

Deli
By
Dips & spreads
SUMMER SNACKING SEASON IS BACK, and dips and spreads suppliers are
working on summer promotions while also preparing for what is coming in
the fall.
At the International Dairy Deli Bakery Association (IDDBA) show June 9-11
in Houston, Beaverton, Ore.-based Reser's Fine Foods showcased the new look
for its line of Stonemill Kitchens premium deli dips among its other new deli
offerings.
" We've innovated across our entire portfolio to bring bold new flavors and
convenience to consumers, " said Anne Nelson, senior deli brand and strategy
manager. " Our deli department partners have the opportunity to offer a variety
of restaurant-inspired prepared foods that showcase trending ingredients and
bring an unexpected twist to comfort food classics. "
Reser's said it is investing more in the Stonemill Kitchens brand, including
new packaging for the dips line, which features the following:
* Additional facing opportunities within the same footprint
* No artificial ingredients
* Better visibility of ingredients and appetite appeal
* Elevated entertaining and product usage cues
* Same great taste and bold flavors
At the show, Reser's also debuted its new seasonal Stonemill Kitchens dip
flavor: Pumpkin Pie.
Some of the other premium dip flavors Reser's offers in the Stonemill
Kitchens line include Roasted Street Corn; Artichoke & Parmesan; Spinach,
Artichoke & Parmesan; Artichoke, Jalapeño & Parmesan; Garlic & Herb Feta;
Spicy Cheddar & Bacon; and more.
Fresh social media marketing
In the spring, Stonemill Kitchen hosted a sweepstakes called
" Let's Get Together, " which wrapped up at the end of May.
The campaign featured the brand's limited-time Lemon Bar
Dessert Dip and encouraged consumers to enter through a
link in the bio on its Instagram, @StonemillKitchens.
The first grand prize for the sweepstakes was a $200 Visa
gift card and an assortment of the brand's dips, and the
second prize was a handcrafted charcuterie board.
Woodbridge, Ontario-based Summer Fresh Salads
Inc. kicked off the summer season with a pop-up store
in Toronto May 10-20. The woman-owned company
celebrated its 34th anniversary with 34 flavors of dips and
spreads and invited consumers to share photos on social
media with the tagline #SendusyourDIPpic.
To build more social media engagement earlier this year,
Summer Fresh's founder and president Susan Niczowski
launched a social media marketing campaign called " Susan's
Tips, " which featured Niczowski's expert
insights and advice on health, cooking
and lifestyle topics.
" I believe in the power of
knowledge-sharing, and 'Susan's
Tips' is our way of giving back to
our community, " Niczowski said.
The series was posted on
Summer Fresh's Instagram
account, @SummerFreshIsFresh.
34 - JUNE 2024
supermarketperimeter.com
Hayley
Hyer
Stonemill Kitchens, Summer Fresh
http://www.supermarketperimeter.com
Supermarket Perimeter - June 2024

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