Supermarket Perimeter - June 2024 - 39

NOW TRENDING
Trendincite's
condiments to keep
an eye on in '24
RANCH
Ranch continues to be a very popular
condiment flavor. It is so popular
that it has a cult following. Brands
are experimenting and combining
Ranch with other flavors such as
Buffalo and pickle. The latest launch
is the Hidden Valley Ranch and
Cheez-It partnership on the Hidden
Valley Cheezy Ranch. Ranch has
made its way into ice cream, cotton
candy, chips, snacks, bacon, and
even lip balm by Burt's Bee.
Mixing it up
Consumers are becoming more adventurous in their choice of condiments, said Amy
Marks-McGee, founder of Trendincite LLC.
" They're experimenting with different flavor combinations and customizing. Brands
are taking popular condiment flavors and combining them into one condiment. "
Take Frank's RedHot new line of Dip'n Sauce and Squeeze Sauce in varieties like
Buffalo, Hot Honey, and Sriracha, Marks-McGee said. Or French's new Creamy Dill
Pickle Mustard.
And expect to see even more cross-channel condiment movement.
" There's a lot of activity in condiments used at quick service restaurants, which I
believe will eventually trickle down into condiment flavors on grocery shelves. "
QSR's already bottling their sauces to be sold at grocery stores include Subway,
which partnered with T. Marzetti Company to bottle the brands Baja Chipotle, Creamy
Italian MVP, Roasted Garlic Aioli, and Sweet Onion Teriyaki.
Chick-fil-A released a Barbeque Sauce and Sweet & Spicy
Sriracha Sauce, which joined the fast-food giant's Sauce
and Polynesian Sauce, which launched in 2020.
And there's celebrity chef Guy Fieri, who released his
Flavortown Sauces in nine varieties, including his famous
Donkey Sauce.
Limited-edition collaborations in the condiment
aisle are also becoming more popular, MarksMcGee
said.
TRUFF, for instance, collaborated with Lucasfilm
on the Star Wars Dark Side Hot Sauce made with a
blend of ghost peppers and the essence of black
winter truffles. It comes packaged in a gift box
and bottle, " inspired by the smoky veil and Darth
Vader's unmistakable helmet. "
In the UK, meanwhile, Heinz and Mattel
collaborated on a limited-edition pink " Barbiecue
supermarketperimeter.com
JUNE 2024 - 39
BBQ
From American to Korean to
Mexican, BBQ flavors are a
mainstay. With grilling season
approaching, I anticipate more
activity and new launches. For
example, Yo Mama's added Hickory
BBQ to its range. Momofuku Goods
launched Korean BBQ sauces in
two varieties: Sweet & Savory and
Sweet & Spicy. Tenayo introduced
Barbecue Sauces in Spicy Al Pastor
and Poblan flavors. An interesting
launch is Ace Hardware's Loud
Mouth™ Barbeque line in Boom
Shaka-Laka - Apple Habanero
BBQ Sauce and Kaa-Blamo!
- Hot n' Spicy BBQ Sauce.
SPICY
To satiate consumers' appetite
for excitement and adventure,
spicy flavors are going strong.
Spicy condiments such as Hot
Honey and Chili crunch/crisp
continue to be on trend.
Source: Amy Marks-McGee, founder, Trendincite LLC
http://www.supermarketperimeter.com
Supermarket Perimeter - June 2024

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