Supermarket Perimeter - June 2024 - 48

Meat & Poultry
Seasoned and
Marinated
By Andy Nelson
NEARLY TWO THIRDS OF AMERICANS ARE BUYING VALUE-ADDED
MEAT either sometimes or frequently, according to 2024 Power of
Meat data.
And for many, " value-added " means pre-seasoned and marinated
products, a reality that producers and retailers are taking full
advantage of.
" They provide consumers who are in search of a quality homecooked
meal with exactly what they're looking for - value and convenience
- in one package, " said Ozlem Worpel, vice president, marketing and
innovation, for Seaboard Foods. " We're also seeing that with the rising
costs of dining at restaurants, more people are looking for fresh exciting
ways to enhance their at-home meals without breaking the bank. "
Pre-seasoned products, she added, are a simple way for shoppers
to do just that, reducing the number of items to purchase to prepare a
wholesome and flavorful meal. And fortunately, pork is a great " flavor
carrier " in the protein category.
Garlic Herb and Rotisserie are perennial pre-seasoned and marinated
favorites, Worpel said, but spicy
is the dominant flavor trend right
now, Worpel said.
When Prairie Fresh saw how
popular Nashville hot chicken was,
the company thought, 'If chicken,
why not pork?'
But Nashville Hot isn't the only
new addition to Prairie Fresh
48 - JUNE 2024
supermarketperimeter.com
Signature's lineup of pre-seasoned pork products. Hawaiian Sea Salt and
Honey Siracha have also been big hits.
" We've continued to expand our value-added line, which has grown
to 13 flavors over the past few years, " Worpel said. " We're always looking
for the next big trend. "
The company is also always looking to give the value-added touch to
different cuts and types of meat.
Later this year, for instance, Prairie Fresh ground pork and sausage,
available in several trending flavors, will launch.
Easy meal solutions
People on the lookout for easier meal solutions is among the main
drivers of surging demand for seasoned and marinated meats at retail,
said Drew Calvert, vice president of marketing at Niman Ranch.
" Consumers are looking for the convenience of pre-seasoned meats
and are willing to add new products to their basket that appeal to their
family and make mealtimes a bit faster and easier. "
Niman Ranch's lineup of preseasoned
products includes three
pork chops - Herb and Cracked
Mustard Seed, Bacon Wrapped
with Rosemary and Sea Salt and
Cracked Black Pepper - and a
line of pre-seasoned fresh ground
pork, available in Sweet Italian,
Breakfast and Chorizo.
Prairie Fresh, Niman Ranch

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Supermarket Perimeter - June 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2024

Supermarket Perimeter - June 2024 - Intro
Supermarket Perimeter - June 2024 - FC1
Supermarket Perimeter - June 2024 - FC2
Supermarket Perimeter - June 2024 - 1
Supermarket Perimeter - June 2024 - 2
Supermarket Perimeter - June 2024 - 3
Supermarket Perimeter - June 2024 - 4
Supermarket Perimeter - June 2024 - 5
Supermarket Perimeter - June 2024 - 6
Supermarket Perimeter - June 2024 - 7
Supermarket Perimeter - June 2024 - 8
Supermarket Perimeter - June 2024 - 9
Supermarket Perimeter - June 2024 - 10
Supermarket Perimeter - June 2024 - 11
Supermarket Perimeter - June 2024 - 12
Supermarket Perimeter - June 2024 - 13
Supermarket Perimeter - June 2024 - 14
Supermarket Perimeter - June 2024 - 15
Supermarket Perimeter - June 2024 - 16
Supermarket Perimeter - June 2024 - 17
Supermarket Perimeter - June 2024 - 18
Supermarket Perimeter - June 2024 - 19
Supermarket Perimeter - June 2024 - 20
Supermarket Perimeter - June 2024 - 21
Supermarket Perimeter - June 2024 - 22
Supermarket Perimeter - June 2024 - 23
Supermarket Perimeter - June 2024 - 24
Supermarket Perimeter - June 2024 - 25
Supermarket Perimeter - June 2024 - 26
Supermarket Perimeter - June 2024 - 27
Supermarket Perimeter - June 2024 - 28
Supermarket Perimeter - June 2024 - 29
Supermarket Perimeter - June 2024 - 30
Supermarket Perimeter - June 2024 - 31
Supermarket Perimeter - June 2024 - 32
Supermarket Perimeter - June 2024 - 33
Supermarket Perimeter - June 2024 - 34
Supermarket Perimeter - June 2024 - 35
Supermarket Perimeter - June 2024 - 36
Supermarket Perimeter - June 2024 - 37
Supermarket Perimeter - June 2024 - 38
Supermarket Perimeter - June 2024 - 39
Supermarket Perimeter - June 2024 - 40
Supermarket Perimeter - June 2024 - 41
Supermarket Perimeter - June 2024 - 42
Supermarket Perimeter - June 2024 - 43
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Supermarket Perimeter - June 2024 - 46
Supermarket Perimeter - June 2024 - 47
Supermarket Perimeter - June 2024 - 48
Supermarket Perimeter - June 2024 - 49
Supermarket Perimeter - June 2024 - 50
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Supermarket Perimeter - June 2024 - 76
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