Supermarket Perimeter - June 2024 - 6

the
WIRE
Walmart introduces
new private
label brand
Walmart Inc. has
introduced Bettergoods,
a line of approximately
300 private label
products.
Bettergoods products
are focused on three
applications, according
to the retailer - creating
culinary experiences,
plant-based and " made
without. " Products sold
for creating culinary
experiences include
specialty salts and
seasonings, a line of soups
in jars and pasta items
positioned as premium.
Plant-based products
will feature green
branding and include oat
milk non-dairy frozen
desserts and plant-based
cheese alternatives.
The made without pillar
will offer a variety of
products that focus on
different dietary lifestyles
like gluten-free, made
without artificial flavors,
colors and added sugars.
Products included in
the Bettergoods line will
range from under $2 to
$15, with most products
available for under $5,
according to Walmart.
Inflation's impact
on snacking
Americans are
committed to snacking
and that trend is not
slowing down, but
higher prices are forcing
consumers to alter some
of their buying habits.
" They're seeing prices
that are 30% higher than
2019, " said Sally Lyons
Wyatt, global executive
vice president and chief
adviser consumer goods
and foodservice insights,
Circana. " That along
with the fact that prices
have outpaced wage
growth. So those two
points alone will point
you to consumers having
to make some changes
in how and what they
buy because they don't
have the same amount
of money to spend,
especially if they're
lower-middle income. "
Lyons Wyatt and
Darren Seifer, industry
analyst, CPG, food
consumption and
foodservice, Circana,
spoke at an educational
session, " What's new
with the American
consumer? " at SNX,
the SNAC International
conference in Dallas.
Looking for better
value has led consumers
to save money by
seeking out smaller
packages of their favorite
snacks as well as
value packs and
multi-packs sold
at large club stores
like Costco.
" From a multipack
perspective,
consumers are
definitely gravitating
toward that because
multi-packs
answer so many
different things for
6 - JUNE 2024
supermarketperimeter.com
consumers: pleasing
multiple consumers in
the home and being able
to have for convenience
and portion control, "
Lyons Wyatt said. " So we
have seen the middle
mainstream getting
squeezed. "
Seifer discussed some
of the generational
trends in food spending,
noting that younger
generations are shifting
spending from retail to
quick-service restaurants
since fewer young
people do their own
cooking. And higher
income households
are shifting snack
spending to quickservice
restaurants
since they have more
disposable income.
" Gen Z are pulling back
on snacking a bit but
they're also discovering
that as they become
adults, they're not totally
sure what to do in the
kitchen, " Seifer said.
" When they're going out,
they're thinking, 'Well,
what can I get that I can't
do from home because
I don't know what to
do from home much?'
Service becomes a big
option for this generation
in that life stage. "
USDA boosts
HPAI research
The US Department of
Agriculture's Animal and
Plant Health Inspection
Service (APHIS)
published 239 genetic
sequences of the H5N1
virus, widely referred
to as highly pathogenic
avian influenza (HPAI),
to enhance ongoing
research of the virus.
The shared genetic
sequences are from cattle,
cats, chickens, skunk,
racoon, grackle, blackbird
and goose. APHIS
will continue to post
additional raw genetics
sequences available on a
rolling basis.
Before APHIS
published these genetic
sequences on April
21, only a few were
available for scientists
to study from recent
outbreaks, according to
the Center for Infectious
Disease Research &
Policy (CIDRAP) at the
University of Minnesota.
CIDRAP said the added
data will help uncover
clues to how the virus is
spreading in dairy herds.
The initial outbreak
among dairy cattle
occurred almost a month
ago, and scientists
are still searching for
answers as to how HPAI
was able to infect cows.
The total number of
HPAI outbreaks that have
occurred among dairy
cattle has risen to 33. So far,
the virus has appeared in
diary cattle in eight states,
with Idaho, Michigan,
Texas and Kansas being
the latest to report
additional outbreaks.
Walmart, Sosland Publishing Co.
http://www.supermarketperimeter.com
Supermarket Perimeter - June 2024

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