Supermarket Perimeter - March 2023 - 43

" That's a surprise to me, because it's a much larger pack with a higher
price point. "
A second reason for snacking cheeses' surging popularity has been
the keto trend, Shemirani said.
" Customers had a big need for non-carb snacks that were also filling,
and snacking cheeses fit so well into that. "
The keto trend is waning, but that doesn't mean there's been a
corresponding decline in demand for snacking cheeses, Shemirani said.
People who discovered new products while on keto are still buying
them, even though they may no longer be on the diet.
The third reason is driven by the ever-growing number of snackloving
millennial and Gen Z consumers for whom three square meals is
a day is hopelessly outdated.
" They take a little more risks, and in snacks they're always looking for
new items, " Shemirani said. " Snacking cheeses are a way for them to try
something new and trendy. "
Bel Group adds casein products to alternative lineup
Bel Group, maker of Babybel®
, The Laughing Cow®
and Boursin®
snacking cheeses, has teamed with Standing Ovation on a line of
cheeses made with casein milk protein.
" Diversification of quality protein resources is essential to feed a
growing population, projected to reach 10 billion by 2050, " according
to Bel Group. " Faced with this reality, and firmly committed to offering
healthier and more responsible food for all, Bel Group is investing in
development of proteins for the future, in addition to developing highquality
dairy products, fruit products, and plant-based offerings. "
Standing Ovation has developed an innovative precision
fermentation process that produces caseins of non-animal origin,
according to Bel Group. These proteins are identical to those naturally
present in milk, and provide all the nutritional qualities, functionality,
and traditional good taste of cheese. Standing Ovation's casein protein
also paves the way for products with a lower environmental impact and
greater accessibility.
Bel and Standing Ovation's scientific teams will work together at Bel's
R&D center in Vendôme, France, and at Standing Ovation's facility in
Paris, on the application of Standing Ovation's technology to selected
Bel products, according to Bel Group. As part of the collaboration,
Standing Ovation will bring its ability to produce casein by fermentation
and Bel will bring its unique cheese-making expertise and ability to
integrate innovation into its products and processes.
" I am delighted with this exclusive partnership which perfectly
illustrates how our Group is committed to FoodTech for the future
of food, " said Caroline Sorlin, Bel Group's chief venture officer. " It
also demonstrates the confidence that innovative start-ups like
Standing Ovation have in us to transform the food model. Combining
the knowledge and skills of such a start-up and a Group like ours
guarantees that we will be able to offer products that will meet
consumers' expectations tomorrow. "
Caseins are essential to the quality of cheeses - they are nutritious
and provide firmness, texture, and the capacity to melt, added Anne
Pitkowski, Bel Group's research and application director.
" Standing Ovation's technology combined with our knowledge of the
links between structure and function will enable all these features - and
more - to be developed. Our unique cheese-making expertise will put
these advances into practice. This partnership opens many possibilities
for imagining tomorrow's cheese recipes and products, combining
nutritional quality, accessibility, and responsibility. "
supermarketperimeter.com
MARCH 2023 - 43
Snacking cheeses,
originally targeted
largely at kids, have
attracted a more
diverse clientele.
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Supermarket Perimeter - March 2023

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