Supermarket Perimeter - May 2024 - 34

Bakery
Cupcakes
IN RECENT YEARS, CONSUMERS LOOKING TO MEET THEIR HEALTH
AND WELLNESS GOALS WITHOUT SACRIFICING THE OCCASIONAL
INDULGENCE have turned to single-serve and other smaller products
in their grocery's in-store bakery.
One ISB treat in particular - cupcakes - is tailor-made for this
surging demand, no product reengineering required.
Flexitarianism, meeting special dietary needs, nostalgia, convenience
and permissive indulgence are some of the trends currently driving
innovation in the cupcake category, said Lena Grobe, director of brand
marketing for Rubicon Bakers, whose employees include people who
have faced systemic barriers to employment.
Under the flexitarian/dietary needs heading, bakers like Rubicon
are giving consumers vegan options (whether they're fully vegan or
interested in taking a break/eating less dairy) and low-sugar and glutenfree
options, Grobe said.
Nostalgia, or " newstalgia " as it's often reinterpreted today, involves
rethinking popular flavors of yore and turning them into cupcakes, or
adding a twist to a traditional flavor.
34 - MAY 2024
supermarketperimeter.com
By Andy Nelson
And when it comes to convenience and permissible indulgence, Grobe
said, Rubicon is providing different size options for consumers on-the-go
and for those looking to have a small " treat yourself " moment.
Rubicon's new 2-pack Rubicon Bakers Cupcakes, which launched
in grocery stores nationwide in March, and single serve Just Desserts
Cupcakes are a perfect fit.
In addition to 2-pack unfilled cupcakes, Rubicon also sells 4-pack
cupcakes filled with icing.
Make it special
Rich Products has seen cupcake shoppers gravitate towards limited
edition and seasonal flavors, said Diana Bernal, associate customer
marketing manager for bakery/deli.
Trends aside, cupcake demand has been strong across the board
for Rich's.
" We've seen significant growth in cupcakes over the last couple of
years, " Bernal said. " Cupcakes are easy to decorate in store, and they help
reinforce the in-store made freshness consumers seek in the bakery. "
Rubicon
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Supermarket Perimeter - May 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2024

Supermarket Perimeter - May 2024 - Intro
Supermarket Perimeter - May 2024 - FC1
Supermarket Perimeter - May 2024 - FC2
Supermarket Perimeter - May 2024 - 1
Supermarket Perimeter - May 2024 - 2
Supermarket Perimeter - May 2024 - 3
Supermarket Perimeter - May 2024 - 4
Supermarket Perimeter - May 2024 - 5
Supermarket Perimeter - May 2024 - 6
Supermarket Perimeter - May 2024 - 7
Supermarket Perimeter - May 2024 - 8
Supermarket Perimeter - May 2024 - 9
Supermarket Perimeter - May 2024 - 10
Supermarket Perimeter - May 2024 - 11
Supermarket Perimeter - May 2024 - 12
Supermarket Perimeter - May 2024 - 13
Supermarket Perimeter - May 2024 - 14
Supermarket Perimeter - May 2024 - 15
Supermarket Perimeter - May 2024 - 16
Supermarket Perimeter - May 2024 - 17
Supermarket Perimeter - May 2024 - 18
Supermarket Perimeter - May 2024 - 19
Supermarket Perimeter - May 2024 - 20
Supermarket Perimeter - May 2024 - 21
Supermarket Perimeter - May 2024 - 22
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Supermarket Perimeter - May 2024 - 24
Supermarket Perimeter - May 2024 - 25
Supermarket Perimeter - May 2024 - 26
Supermarket Perimeter - May 2024 - 27
Supermarket Perimeter - May 2024 - 28
Supermarket Perimeter - May 2024 - 29
Supermarket Perimeter - May 2024 - 30
Supermarket Perimeter - May 2024 - 31
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Supermarket Perimeter - May 2024 - 33
Supermarket Perimeter - May 2024 - 34
Supermarket Perimeter - May 2024 - 35
Supermarket Perimeter - May 2024 - 36
Supermarket Perimeter - May 2024 - 37
Supermarket Perimeter - May 2024 - 38
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Supermarket Perimeter - May 2024 - 40
Supermarket Perimeter - May 2024 - 41
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Supermarket Perimeter - May 2024 - 55
Supermarket Perimeter - May 2024 - 56
Supermarket Perimeter - May 2024 - 57
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Supermarket Perimeter - May 2024 - 97
Supermarket Perimeter - May 2024 - 98
Supermarket Perimeter - May 2024 - 99
Supermarket Perimeter - May 2024 - 100
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
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