Supermarket Perimeter - May 2024 - 36

Bakery: Cupcakes
100
YEARS
CONSISTENCY
of QUALITYand
It takes less time to decorate a cupcake than a traditional cake, so
cupcakes are easy to execute in store with limited labor, she added.
And small packs of cupcakes fit well into the portable, on-the-go
snacking trend that continues to grow.
" We see growth continuing in this space, and Rich's is poised to
supply the rising demand for cupcakes for years to come. Cupcakes
are a great way to drive trial of new flavors that push the boundaries of
traditional desserts. "
The traditional and the new
Red Velvet, Vegan Chocolate Blackout, Vegan Vanilla, Chocolate Cream
are the top 4-Pack sellers for Rubicon, and have been for a while,
Grobe said.
The company has recently also enjoyed an uptick in vegan sales.
Top sellers aside, Rubicon is always coming up with new flavors,
Grobe said. New 2-pack flavors available in stores now include Vegan
Mango Passion Fruit and Banana Cream.
Launching later this year will be Double Strawberry, Cookies and
Cream, and Chocolate Chip Cookie Dough.
And in 4-packs, Rubicon will roll out a churro-inspired flavor this fall.
" Our seasonal flavors come and go and tend to generate a lot of
consumer interest, " Grobe said.
All Rubicon cupcakes are free from anything artificial, made from
scratch and made in a nut-free bakery.
Discover the
North Dakota Difference
Call 1-800-538-7721
www.ndmill.com
FSSC 22000 CERTIFIED
A cupcake take on charcuterie
One way to drive trial, Bernal added, is to use dessert boards, which
take advantage of the charcuterie craze.
Rich's provides its customers with a comprehensive seasonal
program with five ordering windows, including its portfolio of un-iced
cakes and whipped icings.
Programs include support tools such as flavor of the month ideas,
national holiday calendars and point-of-sale to drive consumers to the
in-store bakery.
Rich's strategy on whipped icings, Bernal said, has evolved to
incorporate limited edition flavors each year to bring excitement to the
bakery case. And that carries over to other categories, too.
36 - MAY 2024
Rubicon
Cupcakes are a
perfect fit for people
who are watching
their portion sizes but
also want to indulge
occasionally.

http://www.ndmill.com

Supermarket Perimeter - May 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2024

Supermarket Perimeter - May 2024 - Intro
Supermarket Perimeter - May 2024 - FC1
Supermarket Perimeter - May 2024 - FC2
Supermarket Perimeter - May 2024 - 1
Supermarket Perimeter - May 2024 - 2
Supermarket Perimeter - May 2024 - 3
Supermarket Perimeter - May 2024 - 4
Supermarket Perimeter - May 2024 - 5
Supermarket Perimeter - May 2024 - 6
Supermarket Perimeter - May 2024 - 7
Supermarket Perimeter - May 2024 - 8
Supermarket Perimeter - May 2024 - 9
Supermarket Perimeter - May 2024 - 10
Supermarket Perimeter - May 2024 - 11
Supermarket Perimeter - May 2024 - 12
Supermarket Perimeter - May 2024 - 13
Supermarket Perimeter - May 2024 - 14
Supermarket Perimeter - May 2024 - 15
Supermarket Perimeter - May 2024 - 16
Supermarket Perimeter - May 2024 - 17
Supermarket Perimeter - May 2024 - 18
Supermarket Perimeter - May 2024 - 19
Supermarket Perimeter - May 2024 - 20
Supermarket Perimeter - May 2024 - 21
Supermarket Perimeter - May 2024 - 22
Supermarket Perimeter - May 2024 - 23
Supermarket Perimeter - May 2024 - 24
Supermarket Perimeter - May 2024 - 25
Supermarket Perimeter - May 2024 - 26
Supermarket Perimeter - May 2024 - 27
Supermarket Perimeter - May 2024 - 28
Supermarket Perimeter - May 2024 - 29
Supermarket Perimeter - May 2024 - 30
Supermarket Perimeter - May 2024 - 31
Supermarket Perimeter - May 2024 - 32
Supermarket Perimeter - May 2024 - 33
Supermarket Perimeter - May 2024 - 34
Supermarket Perimeter - May 2024 - 35
Supermarket Perimeter - May 2024 - 36
Supermarket Perimeter - May 2024 - 37
Supermarket Perimeter - May 2024 - 38
Supermarket Perimeter - May 2024 - 39
Supermarket Perimeter - May 2024 - 40
Supermarket Perimeter - May 2024 - 41
Supermarket Perimeter - May 2024 - 42
Supermarket Perimeter - May 2024 - 43
Supermarket Perimeter - May 2024 - 44
Supermarket Perimeter - May 2024 - 45
Supermarket Perimeter - May 2024 - 46
Supermarket Perimeter - May 2024 - 47
Supermarket Perimeter - May 2024 - 48
Supermarket Perimeter - May 2024 - 49
Supermarket Perimeter - May 2024 - 50
Supermarket Perimeter - May 2024 - 51
Supermarket Perimeter - May 2024 - 52
Supermarket Perimeter - May 2024 - 53
Supermarket Perimeter - May 2024 - 54
Supermarket Perimeter - May 2024 - 55
Supermarket Perimeter - May 2024 - 56
Supermarket Perimeter - May 2024 - 57
Supermarket Perimeter - May 2024 - 58
Supermarket Perimeter - May 2024 - 59
Supermarket Perimeter - May 2024 - 60
Supermarket Perimeter - May 2024 - 61
Supermarket Perimeter - May 2024 - 62
Supermarket Perimeter - May 2024 - 63
Supermarket Perimeter - May 2024 - 64
Supermarket Perimeter - May 2024 - 65
Supermarket Perimeter - May 2024 - 66
Supermarket Perimeter - May 2024 - 67
Supermarket Perimeter - May 2024 - 68
Supermarket Perimeter - May 2024 - 69
Supermarket Perimeter - May 2024 - 70
Supermarket Perimeter - May 2024 - 71
Supermarket Perimeter - May 2024 - 72
Supermarket Perimeter - May 2024 - 73
Supermarket Perimeter - May 2024 - 74
Supermarket Perimeter - May 2024 - 75
Supermarket Perimeter - May 2024 - 76
Supermarket Perimeter - May 2024 - 77
Supermarket Perimeter - May 2024 - 78
Supermarket Perimeter - May 2024 - 79
Supermarket Perimeter - May 2024 - 80
Supermarket Perimeter - May 2024 - 81
Supermarket Perimeter - May 2024 - 82
Supermarket Perimeter - May 2024 - 83
Supermarket Perimeter - May 2024 - 84
Supermarket Perimeter - May 2024 - 85
Supermarket Perimeter - May 2024 - 86
Supermarket Perimeter - May 2024 - 87
Supermarket Perimeter - May 2024 - 88
Supermarket Perimeter - May 2024 - 89
Supermarket Perimeter - May 2024 - 90
Supermarket Perimeter - May 2024 - 91
Supermarket Perimeter - May 2024 - 92
Supermarket Perimeter - May 2024 - 93
Supermarket Perimeter - May 2024 - 94
Supermarket Perimeter - May 2024 - 95
Supermarket Perimeter - May 2024 - 96
Supermarket Perimeter - May 2024 - 97
Supermarket Perimeter - May 2024 - 98
Supermarket Perimeter - May 2024 - 99
Supermarket Perimeter - May 2024 - 100
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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