Supermarket Perimeter - May 2024 - 40

Bakery: Cupcakes
Icings and toppings
Consider 2024 to be the year of promoting
festive fun in the instore cake department.
Rich Products and Funfetti®
have
formed a partnership that is bringing
the first and only Funfetti in-store
bakery (ISB) products to the market.
The duo is debuting several sweet treats,
including a new take on Rich's iconic
Bettercreme whipped icing, Rich's Funfetti
Bettercreme.
" This partnership combines the iconic
Funfetti brand with Rich's strong
ISB category leadership, " said Alvino
Battistoni, vice president, ISB&D Direct
Chains, Rich Products. " Both Rich's and
the Funfetti brand have a long history
of delivering innovative products and
inspiring celebratory moments, so this
collaboration is a natural fit. We're excited
to expand our portfolio, providing ISB
operators with a fun lineup of offerings
that we know consumers will love. "
Rich's Funfetti Bettercreme features
a vanilla-flavor, Funfetti sprinkles and
smooth, light, creamy taste. Packaged in
a nine-pound pail, Funfetti Bettercreme
has a shelf life of 540 days frozen and
seven days refrigerated.
" Funfetti has been delivering baking
products to help families transform any
day into a celebration for 30 years, "
said Dan Anglemyer, chief operating
officer, Hometown Food Company.
" As a company dedicated to inspiring
possibilities, Rich's offers a broad portfolio
of creative solutions and strong industry
leadership that's a great match with the
Funfetti brand. We're looking forward
to creating more special moments for
families through this partnership. "
Other icing and decoration options
abound. Lawrence Foods offers a solution
that delivers brand-driving flavor to help
build traffic and loyalty. Whether you are
looking for an icing to heat and pour or use
at ambient temperatures, with Lawrence
Foods' product line-up, you choose what
fits your operational needs best.
Shelf-stable icings supply a delicious
flavor and will remain smooth. They
are easy to apply because of their
light viscosity and texture. With a
large selection of seasonal flavors,
Lawrence Foods offers a variety of
buttercréme icings that give you
the ultimate in performance, flavor
and function. Available in 20 colors,
Colored Decocremes®
an assortment of fudge, cream cheese,
caramel, and German chocolate icings.
Shopper habits are trending toward
special occasion events.
Rich's consumer tracking from September
2023 shows that only 38 percent took
part in gatherings of over 10 people
throughout the summer months, despite
summer being a popular season for special
occasions, like birthdays, graduations
and more. Rich's research found that 40
percent of those surveyed prefer to spend
more time staying in around the holidays.
Consumers most commonly get together
for no reason at all, with at least 61 percent
of consumers Rich's surveyed citing
casual get-togethers with friends as the
most common events they attend (about
twice a month or more). Additionally,
58 percent noted that they participate
most frequently in laidback gatherings like
barbecues, pool parties and picnics.
Icings come in an
assortment of versatile trending colors,
sure to catch your customer's eye.
Decadent specialty icings use the best
quality ingredients to deliver rich,
creamy icings that are easy to use. Take
your cakes, brownies and cookies to the
next level with Lawrence Foods using
Rich's survey found that while the shift
to casual gatherings began before the
COVID-19 pandemic, it has evolved from
larger special social occasions where food
is present, to small entertainment-focused
gatherings around TV shows, sports games
and game nights. Food served at these
events has not only become a forum
for discovery, but also enticement for
attendance and a conversation starter.
INSIDER
40 - MAY 2024
supermarketperimeter.com
Rich's
http://www.supermarketperimeter.com
Supermarket Perimeter - May 2024

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