Supermarket Perimeter - May 2024 - 52

Deli
Sandwiches
By Andy Nelson
IN THE SUMMER OF 2023, deli sandwich specialist Raybern's
commissioned research to determine what consumers prioritized when
it came to grab-and-go sandwiches.
Among the most important things when it came to packaging, said
Lexi Levang, associate brand manager, were clearly communicated
product claims and good product photography.
The sandwiches themselves, meanwhile, shouldn't be too messy and
should use freshly baked breads and freshly sliced meats. Those surveyed
by Raybern's also said they were looking for familiar ingredients.
The company also asked what was the sandwich consumers made
themselves most frequently. The answer, ham, happened to be a
sandwich that Raybern's at the time didn't make.
The results of the research bore fruit by the end of 2023, when
Raybern's announced it was completely revamping its sandwich line
in 2024.
Among the highlights? You guessed it, a Ham and Swiss, which
comes on a Hawaiian style hoagie roll.
Raybern's also revamped its Roast Beef & Cheddar to include a soft
poppy seed roll.
Other heavy lifters for the company to get upgrades included its Philly
Cheesesteak, Chicken Bacon Ranch, and Barbecue Pulled Pork. Higher
quality meats, cheeses, and sauces are among the improvements.
The chicken on the Chicken Bacon Ranch was switched from
shredded to thinly sliced, and it now comes on a new bread, a pretzel
roll, Levang said.
The pork in the Barbecue Pulled Pork, meanwhile, is chunkier, which
Levang said creates a " much better eating experience. "
So far, feedback on all of the revamped sandwiches has been " really
positive, " Levang said.
" We're trying to make sure people realize that Raybern's is better than
ever before. "
Citing a 2023 scan data report from Nielsen, Raybern's said its brand
is the best-selling Philly Cheesesteak in the United States. The company
also looks forward to introducing " bigger and better " New York delistyle
sandwiches to consumers in 2024.
Packaging of the new sandwiches not only includes new photography
but a more contemporary logo, Levang said. Previously, Raybern's more
white and gray packaging tended to blend in with other products.
52 - MAY 2024
supermarketperimeter.com
Jenny Lee launches breakfast sandwich
Bread specialist Jenny Lee has entered the sandwich
game. Jenny Lee Sammiches, a hand-held French toast
breakfast sandwich, are the fruit of a collaboration between
5 Generation Bakers, which makes Jenny Lee
breads, and SwirleeSnax, a developer and
marketer of food concepts. Consisting
of two slices of French-toasted Jenny
Lee Cinnamon Swirl Bread and an
egg, melted cheese and bacon or
sausage, the individually packaged
Sammiches are fully cooked, then
shipped and stored frozen.
LIGHTFIELD STUDIOS - stock.adobe.com; Raybern's; Jenny Lee

http://www.supermarketperimeter.com

Supermarket Perimeter - May 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2024

Supermarket Perimeter - May 2024 - Intro
Supermarket Perimeter - May 2024 - FC1
Supermarket Perimeter - May 2024 - FC2
Supermarket Perimeter - May 2024 - 1
Supermarket Perimeter - May 2024 - 2
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