Supermarket Perimeter - May 2024 - 54

Deli: Sandwiches
" We wanted to make sure it popped on the shelf, " she said.
Research continues to show, Levang said, that grab-and-go continues to
be a category that people are looking for when they think of sandwiches.
A new tradition
La Brea Bakery recently launched its New York Rye bread in about 2,000
stores nationwide.
" The feedback from the stores and consumers has been great, " said Brie
Buenning, La Brea Bakery's marketing director. " Fans of traditional New York
rye breads have been giving the bread a thumbs up. "
And on social media, she added, consumes have been coming up with
" insanely creative " recipes using the new bread.
Consumers in 2024 are hyper-focused on higher-quality, good-for-you
artisan breads, Buenning said.
" I expect consumers to reach for breads made from grains and
sourdoughs to meet health halos and elevate their sandwiches in 2024. "
For La Brea Bakery, that should translate to big sales of its Take & Bake
breads, a lineup that includes Ancient Grain Baguette, Multigrain Loaf and
Seeded Sourdough Rolls.
La Brea Bakery has a few surprises in the works for consumers this fall,
Buenning said.
" They're going to be great additions to our artisan bread portfolio. Our
holiday LTOs, the Cranberry Walnut loaf and the Take & Bake Savory Rolls,
will both be coming back just in time for holiday celebrations, as well. "
Whether the sandwich trend of the moment is mortadella or chopped
sandwiches, consumers are always looking for breads with clean
ingredients, Buenning said.
" Our commitment to quality breads ensures La Brea Bakery breads are
always trending. "
Across the food industry, high price fatigue has set in and consumers are
looking for value, Buenning said. They still want high-quality foods, but at
fair market prices.
" This has become an opportunity
for grocery food and deli sections
to respond by making incredible
sandwiches with high quality breads,
meats, and cheeses. Sandwiches are
an easy choice for lunch or dinner, and
many grocery delis offer them with
flavorful soups and salads, instantly
turning a sandwich into a meal. "
Consumers are preparing more
meals at home, incorporating
high-quality ingredients and foods
reminiscent of their favorite restaurants,
she added.
Artisan breads deliver the " dining
out " experience to the dining room
table. From incorporating bread into
breakfast and brunch, using them as a
foundation for sandwiches, and making
appearances at dinner, high-quality
breads will continue to be in demand
throughout the year.
54 - MAY 2024
supermarketperimeter.com
INSIDER
Eco-friendly
sandwich packaging
Eco-Products, a Novolex brand, has added
new sandwich wraps and other packaging to its
GreenStripe line of compostable products.
The products, available as part of the EcoProducts
bundle, are made with no added PFAS
and are ideal for restaurants, supermarkets,
convenience stores, bakers, concessions and other
foodservice operators, according to the company.
Each of the products is certified by the
Biodegradable Products Institute, meaning all
have undergone rigorous testing to prove they
are compostable in commercial facilities.
The product range includes insulated and
non-insulated sandwich wraps, paper bags,
pinch bottom bags, French fry bags, cutlery
bags, boxed interfolded deli paper, and
grease-resistant multipurpose bags.
The paper bags come in No. 6 and No. 20
sizes and feature a heavy-duty, self-opening
style for the most-demanding applications.
They are all FSC certified, a designation
developed by the Forest Stewardship Council
to let consumers know that the product
comes from responsibly managed sources.
The sandwich bags and wraps are also compostable.
Convenient and economical, the bags and wraps
provide excellent moisture protection. The cutlery
bag, made from paper, is FSC certified as well.
The new sandwich packs come on the heels of
Eco-Products' launch of a product line designed
to make it easier for consumers, composters and
the entire value chain to differentiate between
compostable and non-compostable products.
All of the products in the new Veridian line
were designed to meet new labeling rules
in Washington state and Colorado.
La Brea; Eco-Products

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