Supermarket Perimeter - May 2024 - 60

Cheese
By Andy Nelson
THE POPULARITY OF CHEESEBOARDS AND CHARCUTERIE
has piqued consumer interest in gouda, and retailers and their
supplier partners are paying close attention, with new products
and new merchandising muscle instore and online.
Emmi Roth is launching a new line of Roth Cheese spreads
this year, one of which features the company's Buffalo
Ranch Gouda, said Amie Wentz, director of brand
management.
Also in 2024, Emmi Roth will roll out an
exact-weight, 6-ounce, pre-cut version of
its award-winning 3 Chile Pepper Gouda.
Both Buffalo Ranch and 3 Chile
Pepper, Wentz said, tap into
big demand for products with
" complex heat. "
And the new exact-weight product
helps retailers deal with the chronic
problem of labor shortages, which
Wentz said can impact the amount of cut
60 - MAY 2024
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and wrap cheese retailers are able to provide to their customers.
The 6-ounce 3 Chile Pepper joins Roth's 5-ounce pre-cut Roth
Aged Gouda among products that don't require extra labor in-store.
Gouda demand is strong across the board in retail
specialty cases.
" Gouda is a Top 10 deli cheese type, and in the last
52 weeks, Roth gouda has outpaced the growth
of both gouda and deli cheese as a whole, "
Wentz said.
Emmi Roth does its part to keep that
demand strong by leveraging its digital
marketing expertise and strategic social
media partnerships to drive expansion
of the gouda category.
As gouda goes for Emmi Roth,
so goes the whole specialty cheese
category, Wentz said.
" From cheeseboard concepts and
grilled cheese recipes to culinary creations
Beemster; Emmi Roth

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Supermarket Perimeter - May 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2024

Supermarket Perimeter - May 2024 - Intro
Supermarket Perimeter - May 2024 - FC1
Supermarket Perimeter - May 2024 - FC2
Supermarket Perimeter - May 2024 - 1
Supermarket Perimeter - May 2024 - 2
Supermarket Perimeter - May 2024 - 3
Supermarket Perimeter - May 2024 - 4
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