Supermarket Perimeter - May 2024 - 64

Meat & Poultry
Plantbased
By
Andy Nelson
PLANT-BASED PROTEIN SPECIALIST Before the Butcher is expanding
production of its plant-based pepperoni and Italian sausage ground,
thanks to two new partnerships.
Before the Butcher's plant-based pepperoni has a wide range of
applications, making it perfect for operators seeking a meatless protein
that can be used in pizzas, sandwiches, and other classic Italian recipes.
Before the Butcher expanded its partnership with DOT Foods to
distribute their pepperoni to distributors throughout the U.S.
Additionally, Before the Butcher has entered into a partnership with
Chicago's iconic Rosati's Pizza to roll out a national test of both its plantbased
pepperoni and Italian sausage ground.
Rosati's plans to incorporate the product into their new Fit Pizza,
a specialty pizza that features less fat, less cholesterol, trans and
saturated fats. The new Rosati's Fit Pizza will be available in select stores
across the US.
" Our plant-based pepperoni has seen an amazing response with
food industry experts recognizing its taste, texture, and versatility since
we released the product late last year, " said Danny O'Malley, founder
and president of Before the Butcher. " Our partnerships with Rosati's
Pizza and DOT Foods will put this delicious, highest-quality, flavorful
pepperoni in front of a growing segment of plant-based consumers
nationwide. "
Before the Butcher's plant-based pepperoni is gluten-free, soy-free,
non-GMO, dairy-free, cholesterol-free, hormone-free, and antibioticfree,
making it a preferred option for health-conscious consumers.
It's made from natural ingredients and uses a proprietary blend of pea
protein, radish extract, paprika and other spices to give the pepperoni
a hint of spice that captures an old world flavor profile matching the
best meat-based pepperoni from around the world, according to the
company.
Before the Butcher's plant-based pepperoni is part of a portfolio of
products including plant-based patties, beef, taco, Italian & chorizo
grounds, chicken chunks, beef tips, pulled pork and their economical
Mainstream line of plant-based patties. Their products are made in the
USA and are the perfect substitute for anyone looking to reduce their
meat consumption without sacrificing flavor or texture.
64 - MAY 2024
supermarketperimeter.com
Consumers concerned
about level of processing
By Jeff Gelski
Brands offering ultra-processed foods (UPFs)
should promote their legitimate health advantages,
with plant-based meat alternatives being an
example, according to GlobalData, a data
and analytics company based in London.
" Given the pervasive nature of UPFs, the most
logical approach for brands tackling the UPF issue
is to prioritize certain categories, " said Hannah
Cleland, a consumer analyst at GlobalData.
" One of the biggest areas for reformulation and
repositioning will be plant-based alternatives. "
Forty-six percent of consumers in a GlobalData
survey said they were extremely concerned about the
amount of processed food eaten in the plant-based
meat, plant-based seafood and plant-based dairy
alternatives categories. Another 45% said they were
quite concerned. The survey published in February
involved 6,800 consumers in Argentina, Australia,
Brazil, China, Germany, India, Mexico, Singapore,
South Africa, Sweden, the United Arab Emirates,
the United Kingdom and the United States.
" To overcome their tarnished ultraprocessed
image while still delivering sensory
enjoyment and price, brands will have to
invest in food technology, " Cleland said.
In one example NotCo uses artificial intelligence
(AI) algorithms to discover optimal ingredient
combinations. Plant-based ingredients such
as citrus fiber and rice are more attractive to
consumers than chemical-sounding preservatives
and stabilizers, according to GlobalData.
Changes at Beyond Meat Inc., El Segundo,
Calif., which lost $338.1 million in fiscal 2023,
show how companies are trying to improve
the image of plant-based meat alternatives.
New Beyond IV products should roll out into
retailers this spring. The reformulated products
have 60% less saturated fat content and 20%
less sodium while containing nutrient-dense
ingredients like red lentil and fava beans.
Before the Butcher
http://www.supermarketperimeter.com
Supermarket Perimeter - May 2024

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