Supermarket Perimeter - May 2024 - 78

Produce
By Hayley Hyer
IN 2024, SALAD DRESSING INNOVATION INVOLVES BOLD
FLAVORS, CLEAN INGREDIENTS, AND SNACKABILITY.
At the Southeast Produce Council (SEPC)'s Southern Exposure
in Tampa, Fla., on March 9, Chicago-based West Madison Foods'
refrigerated salad dressing brand Marie's exhibited its latest innovation
- Fresh Produce Dips.
Marie's said the new dips are " thicker and more scoopable " than
Marie's classic salad dressings and are ideal for dipping fresh vegetables,
chips and crackers.
Marie's said the Chunky Blue Cheese flavor is the brand's " hero flavor "
that offers consumers a " comforting familiarity, " and the other flavors in
the line were designed to " reach to a wider range of consumers while
also catering to more diverse palates and lifestyle needs. "
" At Marie's, we are passionate about creating high-quality dips
that inspire moments of joy and satisfaction, " said Kelly Hansen, vice
president of marketing for West Madison Foods, which acquired Marie's
last year. " With our premium line of Fresh Produce Dips, we're excited to
grow Marie's presence in the refrigerated produce section and offer new
and existing fans a diverse range of flavors to enjoy with their favorite
snacks, appetizers or meals. "
Columbus, Ohio-based T. Marzetti Company also featured its line of
Veggie Dips at the Southern Exposure show, highlighting its three most
recently added flavors: Garlic, Herb & Cheese; Creamy Stuffed Jalapeno;
and Spinach Parmesan.
" T. Marzetti is excited to introduce two new Simply and two new
Classics Produce Dressings in 2024, " the company said at the show.
" We are also launching a complete refresh of our Veggie Dip line that
includes new graphics, improved formulations and the addition of new
premium on-trend flavors. "
For National Sauce Month in March, Marzetti also partnered with
Subway to launch a line of four new sauces.
The line includes the following flavors Sweet Onion Teriyaki, Roasted
Garlic Aioli, Baja Chipotle, and Creamy Italian MVP.
The Fresh Produce Dips line features the following four flavors:
* Chunky Blue Cheese Dip: The bold and delectable taste of Marie's
iconic Chunky Blue Cheese Dressing, renowned for its sharp and
mouthwatering flavor profile, is now perfectly adapted for dipping
indulgence.
* Creamy Ranch Dip: Setting a new standard, this new premium dip
made with fresh carrots and parsley boasts a smooth texture and
delivers an irresistibly delicious ranch experience.
* Southwest Ranch Dip: Blending the bold flavors of the Southwest
- jalapeno, paprika and street corn - with the creamy goodness of
ranch, this irresistible combination adds a bold and spicy kick that
will leave you craving more.
* Everything Bagel Dip: A tribute to the trending everything bagel
flavor craze, each creamy bite features a fusion of sesame seeds,
garlic, onion and a dash of salt.
78 - MAY 2024
supermarketperimeter.com
vvoe - stock.adobe.com, Hayley Hyer / Sosland Publishing Co., Subway, Marzetti
Marie's featured
its new line of Fresh
Produce Dips at
the SEPC Southern
Exposure in March.
http://www.supermarketperimeter.com
Supermarket Perimeter - May 2024

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