Supermarket Perimeter - November 2021 - 7

multitude of programs
focused on reducing
food insecurity.
Northgate Gonzalz
Market was named as the
Neighborhood Health
Improvement Programs
winner for creating
an internal Covid
Vaccination Committee
and providing bilingual
education, resources
and vaccination events
to associates and
community members.
Cub Foods was named
the Youth Development
Programs winner. While
rebuilding Northside Cub
in North Minneapolis,
Cub also constructed the
Northside Community
Center @CUB, which
gives local community
members and non-profits
access to a space for
mentoring, life skill
coaching, job training
and much more.
IDDBA debuts IRIpowered
database
for members
Under a partnership with
IRI, The International
Dairy Deli Bakery
Association (IDDBA) has
announced the launch
of Integrated Fresh Data,
powered by IRI's unify
platform.
With the new data
platform, the association
aims to provide a
value-added benefit
to IDDBA members:
complimentary access
to IRI data. IDDBA
represents member
companies of all sizes,
some with more
challenged market
research budgets, which
is why the association
wants to give all
members access to
the latest market data
and analysis tools that
are often otherwise
accessible only to those
with larger budgets.
" This comprehensive
data stack is gamechanging
for our
members, " said Angela
Bozo, IDDBA's education
director.
The partnership
with IRI provides data
on dairy, deli and
bakery sales, including
department, aisle and
category performance
across multiple time
periods, measures and
product selection. Data is
updated every 30 days.
IDDBA's Integrated
Fresh Data is available
through the member
portal on iddba.org
and Bozo encourages
anyone seeking more
information to reach out
to research@iddba.org.
Jennie-O brings
back turkey
hotline in time for
Thanksgiving
With Thanksgiving
holiday gatherings
a little over a month
away, Jennie-O Turkey
Store is gearing up for
the return of its turkey
hotline, 1-800-TURKEYS,
on Nov. 1.
The turkey supplier
has also curated
additional tools and
resources for consumers
to help with planning
their turkey day meals.
With the hotline,
Jennie-O consumerengagement
experts
will be available to help
ease the stress around
holiday meal planning.
To make it even more
convenient to get those
holiday meal prep
questions answered, the
company's experts are
reachable in many ways,
including: the company's
1-800-TURKEYS hotline,
through live chat on the
Jennie-O website, and
even by texting " Turkey "
to 73876.
From advice on how
to prep and cook a
turkey, to recipes for side
dishes and how to use
leftovers, consumers can
reach out for real-time
support through Nov. 28
via the easiest method
for them. Also new this
year, in the days leading
up to the Thanksgiving
holiday, Jennie-O
specialists are available
around-the-clock.
In a recent survey of
2,000 consumers that
Jennie-O conducted in
partnership with OnePoll,
49% of respondents
said that turkey is the
marquis dish for their
Thanksgiving meal, but
many are still intimidated
about the right way to
cook it. Jennie-O hopes
to help consumers
alleviate the stress of
holidays by sharing
advice on how to prep
and cook a turkey
through the hotline
and a myriad of other
resources available on
JennieO.com.
In addition to the tools,
the company also has a
product called JENNIE-O
OVEN READY turkey
that is pre-seasoned and
frozen and goes right
supermarketperimeter.com
From advice on how to
prep and cook a turkey,
to recipes for side
dishes and how to use
leftovers, consumers
can reach out to
Jennie-O for realtime
support through
Nov. 28 via the easiest
method for them.
from the freezer to the
oven with no thawing
required.
Consumers can also
track their fresh or frozen
JENNIE-O whole turkey
back to its originating
farm through the
JENNIE-O Turkey Tracker.
From calculators that
tell the host how much
turkey to buy, to full
menus for Thanksgiving
dinner and inspiring
suggestions for preparing
tasty leftovers, Jennie-O
offers easy solutions for
the holiday meal.
NOVEMBER 2021 - 7
http://www.iddba.org http://www.JennieO.com http://www.supermarketperimeter.com
Supermarket Perimeter - November 2021

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