Supermarket Perimeter - November 2022 - 26

Deli
Heat
& Eat
ENTRÉES
High-quality, budget-friendly
and convenient winter meals
BY HAYLEY HYER
THE WINTER SEASON brings cooler temperatures and shorter days,
meaning consumers are starting to look for convenient meals to warm
themselves up without spending their entire evenings cooking.
While a lot of consumers will reach for their phones to order delivery
from a nearby restaurant, many also know that it is not sustainable to
do so every night. For budget-conscious consumers, supermarket deli
entrées become the ideal choice for restaurant-quality meals without
the added costs of tipping and the extra fees involved when using a
mobile delivery service.
The busy consumer also does not always want to wait for their
order from a restaurant to be prepared, picked up and delivered after
coming home from a long day at work. By purchasing a few " heat &
eat " deli entrées along with their regular grocery shopping in advance,
the shopper's dinners are already in their refrigerator - and just a few
minutes away from their plate.
Pre-packaged does not have to mean 'unhealthy'
Along with the busy shoppers who prioritize convenience, there is also
a significant group of consumers who care about the nutritional value
of their food. Pre-packaged foods are often associated with high levels
26 - NOVEMBER 2022
of sodium and preservatives, which may be a potential deterrent for
these health-conscious consumers.
However, not all pre-packaged meals fit the stereotype of " unhealthy. "
Many deli entrée suppliers have developed products that are high in
protein, made with natural ingredients and friendly with a variety of
lifestyles and diets.
These products are a huge draw for shoppers in between the two
groups mentioned above - consumers who prioritize both their meal's
health and convenience factors equally.
Kevin McCray, co-founder and chief operating officer of Stockton,
Calif.-based Kevin's Natural Foods, said that most of the retail customers
he talks to are interested in elevating and expanding their ready-to-heat
meals in their deli departments.
" As retailers evolve their post-pandemic self-serve offerings, " McCray said,
" there seems to be more space and a higher demand for pre-packaged food
that has strong health claims and adventurous flavor profiles. "
Consumers' winter cravings
At the start of each winter, consumers look forward to enjoying their
favorite cold-weather meals again. Some flavor preferences are based
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PHOTOS: KEVIN'S NATURAL FOODS
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Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
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