Supermarket Perimeter - November 2022 - 52

PACKAGING
SINGLE-SERVE
by Andy Nelson
INFLATION HAS COMPELLED
GROCERY RETAILERS to
keep price points at levels their
hard-hit customers can afford.
Stocking more single-serve packs
is one way of doing just that.
But there are other factors
driving the surge in demand for
single-serve. Americans' desire
to eat healthier is a huge one,
said Kim Radigan, assistant brand
manager for Shelton, Conn.based
Inline Plastics Corp.
" The market is moving away
from super-size, and focusing
more on healthy size. The
demand for healthier food
options continues to dominate,
especially when it comes to
snacking and the need for quick,
grab-and-go options. "
The larger the package, the
more people eat out of it without
even realizing it, Radigan said,
citing Centers for Disease Control
and Prevention (CDC) data.
Inline's expansion of its small,
single-serve container offerings is
specifically targeted to providing
individual, perfectly portioned
amounts.
" Portion control is a big
component in making better
food choices, " she said. " Larger
portion sizes are one factor
contributing to overeating
and unwanted weight gain.
Intentional portion control helps
prevent overindulging. "
With obesity a growing
epidemic, and more people
focused on controlling and
maintaining their weight, food
options that come already
packaged in single-serve
formats offer a huge advantage,
Radigan said.
By offering a wide variety
of shapes and sizes in smaller
capacities, Inline allows grocers
to package fresh cut fruits and
vegetables, parfaits, nuts, snacks
and even bakery treats in a
healthy serving size.
Healthy eating also involves
offering options for those with
specific dietary needs - like
gluten-free, organic or vegan
- as well as branching out
with unique and ethnic flavor
combinations.
" Individual, single-serve packs
allow consumers that require
or desire these alternatives to
purchase only what they need
for a single meal or snack, "
Radigan said.
Demand for single-serve
packaging options has grown as
the trend of consumers cooking
Single-serve soup
containers are gaining
ground for Anchor
Packaging.
at home declines from the highs
reached during the pandemic,
said Adrianne Tipton, chief
technology officer for Hartsville,
S.C.-based Novolex.
As many people return to the
office, Novolex is also seeing an
uptick in demand for ready-to-go
meals. The reopening of retail
salad bars has also contributed
to the uptick in demand for these
products.
Prepared vegetables, precut
fruit, salad kits and prepared
The variety of
single-serve packaging
options now available
allow retailers to
create attractive and
engaging displays
to attract those
consumers looking for
something quick and
easy to grab and eat. "
Kim Radigan, Inline Plastics
52 - NOVEMBER 2022
supermarketperimeter.com
Multi-compartment
single-serve containers
give commissaries
and retailers more
options for salads and
other products.
ANCHOR PACKAGING, INLINE PLASTICS, NOVOLEX
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Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
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Supermarket Perimeter - November 2022 - 11
Supermarket Perimeter - November 2022 - 12
Supermarket Perimeter - November 2022 - 13
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