Supermarket Perimeter - October 2021 - 18

Flatbreads
BY JENNIFER BARNETT FOX
AS ONE OF THE ANCIENT WORLD'S MOST TRADITIONAL
PRODUCTS, flatbreads offer consumers a lineage of which few other
products can compare.
Considered one of the oldest foods in the world, the storied breads
radiate an aura of distinctiveness and authenticity yet remain accessible
across demographics and dayparts with its handheld and convenient
profile. Traditionally baked by direct heat from a tandoor or clay oven,
flatbreads continue to be both a vehicle for accompaniment and a
product that's good enough to eat alone.
These simple formulations, representative of a range of lands
and cultures, include tortilla, naan, lavash, pita, focaccia and fry
bread. Pillowy soft and possessing a gentle chewiness, flatbread is
a versatile product offering a range of applications from pizza and
sandwiches to salads and sides as well as an accessible application
for inclusions.
" Consumers have a back-to-basics mindset, focusing on simple
ingredients and fewer processed foods when it comes to premium or
specialty products in the deli, bakery or across the entire store, " said
Beth Gordon, online marketing and sales manager, Atoria's Family
Bakery, Gilroy, Calif. " They read nutrition labels, ingredient lists and
brand stories to inform their purchase decisions. "
18 - OCTOBER 2021
Third generation Atoria's Family Bakery uses a recipe Atoria brought
from her home in the Assyrian villages near Mesopotamia. When
Grandmother Atoria was unable to find real, authentic flatbreads in
America, she started making her own. Continuing the tradition of
making real bread with simple ingredients, the bread remains on-trend
today more than 30 years later.
Often used as a replacement for buns and other thicker breads, its
Whole Grain & Flax Lavash is one of the company's original and most
popular flatbreads. Sold in full and mini sizes, the
products are attractive to consumers looking for
heart health, blood sugar control and weight
management options, according to Gordon.
The new Cauliflower & Coconut Mini Lavash
was created specifically to provide a lowercarb,
lower-calorie option for healthfocused
shoppers.
Toufayan, Ridgefield, N.J., began
introducing the then-unknown
pocketed pita bread to deli, supermarket
and health food store buyers in New
Jersey after founder Harry Toufayan,
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Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021

Supermarket Perimeter - October 2021 - Intro
Supermarket Perimeter - October 2021 - 1
Supermarket Perimeter - October 2021 - 2
Supermarket Perimeter - October 2021 - 3
Supermarket Perimeter - October 2021 - 4
Supermarket Perimeter - October 2021 - 5
Supermarket Perimeter - October 2021 - 6
Supermarket Perimeter - October 2021 - 7
Supermarket Perimeter - October 2021 - 8
Supermarket Perimeter - October 2021 - 9
Supermarket Perimeter - October 2021 - 10
Supermarket Perimeter - October 2021 - 11
Supermarket Perimeter - October 2021 - 12
Supermarket Perimeter - October 2021 - 13
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Supermarket Perimeter - October 2021 - 16
Supermarket Perimeter - October 2021 - 17
Supermarket Perimeter - October 2021 - 18
Supermarket Perimeter - October 2021 - 19
Supermarket Perimeter - October 2021 - 20
Supermarket Perimeter - October 2021 - 21
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Supermarket Perimeter - October 2021 - 24
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Supermarket Perimeter - October 2021 - 76
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