Supermarket Perimeter - October 2021 - 30

Deli: Catering
HOLIDAY CATERING Q&A with GELSON'S MARKETS
Gelson's Markets has already seen an increase in overall
catering order and anticipates holiday dinners to move back to
larger gatherings. Supermarket Perimeter had the opportunity
to (digitally) sit down with Paul Kneeland, the Encino, Calif.based
retailer's vice president of operations to discuss what
Gelson's has in store for the busiest catering season of the year.
Supermarket Perimeter: Last holiday season, a lot of retailers
emphasized catering options geared toward smaller gatherings.
Do you expect to see that same trend in 2021, or is there going
to be a rebirth of what holiday catering trends used to look like?
Paul Kneeland: We are expecting the gathering size to increase
for certain. We have already seen an increase in catering
overall. Holiday dinners will also move up to larger gatherings.
However, we think that larger gatherings may still purchase
the meals for two to get variety for differing tastes in the same
household - for example in a household of six, one family may
get turkey dinner for two, a prime rib dinner for two and a
ham dinner for two. We are looking at 2019 numbers with our
current trend to help estimate product needs.
SP: How does Gelson's approach its catering menu for each
holiday? Do you typically stick to key holiday staples or come
up with unique items shoppers won't likely find elsewhere?
PK: We actually do both; a traditional menu with the addition
of adding a trendy or popular protein or side. Last year we
introduced a plant-based dinner and a cauliflower rice and a
balsamic brussels sprouts side. This year we are going retro with
a creamed corn and scalloped potato introduction.
SP: Are there any current trends that you are working into
your catering programs?
PK: We have been working diligently on cleaner recipes that
make our catering a healthier choice. Our dessert category
in catering has been changed to accommodate smaller bite size
goodies which give customers variety for after meal enjoyment.
Fall in Love with
For exciting recipe ideas and to learn more about Ferrero candy toppings visit www.ferrerofoodservice.com, or call (800) 408-1505 for more information.
supermarketperimeter.com
30 - OCTOBER 2021
©Ferrero 2021
Ferrero S.p.A.
GELSON'S MARKETS
http://www.ferrerofoodservice.com

Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021

Supermarket Perimeter - October 2021 - Intro
Supermarket Perimeter - October 2021 - 1
Supermarket Perimeter - October 2021 - 2
Supermarket Perimeter - October 2021 - 3
Supermarket Perimeter - October 2021 - 4
Supermarket Perimeter - October 2021 - 5
Supermarket Perimeter - October 2021 - 6
Supermarket Perimeter - October 2021 - 7
Supermarket Perimeter - October 2021 - 8
Supermarket Perimeter - October 2021 - 9
Supermarket Perimeter - October 2021 - 10
Supermarket Perimeter - October 2021 - 11
Supermarket Perimeter - October 2021 - 12
Supermarket Perimeter - October 2021 - 13
Supermarket Perimeter - October 2021 - 14
Supermarket Perimeter - October 2021 - 15
Supermarket Perimeter - October 2021 - 16
Supermarket Perimeter - October 2021 - 17
Supermarket Perimeter - October 2021 - 18
Supermarket Perimeter - October 2021 - 19
Supermarket Perimeter - October 2021 - 20
Supermarket Perimeter - October 2021 - 21
Supermarket Perimeter - October 2021 - 22
Supermarket Perimeter - October 2021 - 23
Supermarket Perimeter - October 2021 - 24
Supermarket Perimeter - October 2021 - 25
Supermarket Perimeter - October 2021 - 26
Supermarket Perimeter - October 2021 - 27
Supermarket Perimeter - October 2021 - 28
Supermarket Perimeter - October 2021 - 29
Supermarket Perimeter - October 2021 - 30
Supermarket Perimeter - October 2021 - 31
Supermarket Perimeter - October 2021 - 32
Supermarket Perimeter - October 2021 - 33
Supermarket Perimeter - October 2021 - 34
Supermarket Perimeter - October 2021 - 35
Supermarket Perimeter - October 2021 - 36
Supermarket Perimeter - October 2021 - 37
Supermarket Perimeter - October 2021 - 38
Supermarket Perimeter - October 2021 - 39
Supermarket Perimeter - October 2021 - 40
Supermarket Perimeter - October 2021 - 41
Supermarket Perimeter - October 2021 - 42
Supermarket Perimeter - October 2021 - 43
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Supermarket Perimeter - October 2021 - 46
Supermarket Perimeter - October 2021 - 47
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Supermarket Perimeter - October 2021 - 49
Supermarket Perimeter - October 2021 - 50
Supermarket Perimeter - October 2021 - 51
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Supermarket Perimeter - October 2021 - 56
Supermarket Perimeter - October 2021 - 57
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Supermarket Perimeter - October 2021 - 62
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Supermarket Perimeter - October 2021 - 76
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