Supermarket Perimeter - October 2021 - 40

Produce
Packaged produce
BY ANDY NELSON
FOOD SAFETY AND CONVENIENCE have never been more important
to retail grocery consumers. That's kept packaged produce suppliers
busy finding new and innovative solutions.
Eden Prairie, Minn.-based Robinson Fresh, a division of logistics giant
C.H. Robinson, announced in January that it would start shipping fresh
produce under its own brand name.
At the six-month mark, it's looking like a good decision, said Michael
Castagnetto, Robinson Fresh's president.
" The early results are encouraging, " he said. " Our category teams
have worked closely with our suppliers across many of our strategic
categories from greens, dry veg, tropicals, and citrus items. The
feedback from our retail customers around the designs of our
packaging has been a point of success. "
When it came to developing packaging for its branded program,
Robinson Fresh took a modern approach to the design, with the aim of
making it easy for its shoppers to see the freshness and high quality of
its produce.
During development, Castagnetto said, Robinson Fresh ran several
consumer panels studies to understand what shoppers are looking for
in produce packaging.
" One significant finding was consumers want to be able to see the
fresh product through a window, " he said.
Another key: when there's enough space on the package, Robinson
Fresh also takes the opportunity to offer recipe ideas for its shoppers,
ranging from stir-fried collard greens to kale chips.
Shipping under its own brand in its own packaging has given
Robinson Fresh a platform to tell its retail partners and end consumers
For its new branded
program, Robinson
Fresh chose packaging
that highlights
freshness and quality.
Greenyard/Seald Sweet goes plastic-free with EcoBox
Greenyard USA, parent company of Vero Beach, Fla.-based Seald Sweet, has introduced
a moisture-resistant, super-sturdy high-graphic grape box that's created with clay-coated
recyclable paperboard, reducing the use of plastic entirely.
The EcoBox, as it is called, is the latest manifestation of Greenyard's commitment to
sustainability, according to the company.
The 1-pound EcoBox ensures product breathability while allowing consumers to see
the quality of the fruit inside. Greenyard has tested the box this season on grapes and
the results were very positive, and the company looks forward to using it to pack other
commodities next season. Greenyard USA/Seald Sweet is also testing a more sustainable
film, which reduces plastic for bagged citrus. That aligns with Greenyard's corporate
sustainability commitment to have all of its consumer packaging be recyclable by 2025.
40 - OCTOBER 2021
supermarketperimeter.com
ROBINSON FRESH, GREENYARD/SEALD SWEET, CRUNCH PAK, OPPY
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Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021

Supermarket Perimeter - October 2021 - Intro
Supermarket Perimeter - October 2021 - 1
Supermarket Perimeter - October 2021 - 2
Supermarket Perimeter - October 2021 - 3
Supermarket Perimeter - October 2021 - 4
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