Supermarket Perimeter - October 2021 - 56

Seafood
Value-added
BY ANDY NELSON
THE DEMAND FOR RETAIL FRESH SEAFOOD OPTIONS soared
during the pandemic, as consumers desperate for new meal ideas got
over their fears of cooking seafood at home. Meanwhile, demand for
convenience items has continued the surge it's enjoyed since well
before COVID. Put those two ideas together, and the prospects for
value-added seafood at retail have never been better.
Medley, Fla.-based Mowi USA has invested heavily in the value-added
retail seafood category with its Essential Atlantic Salmon pre-packed
line, which makes it possible for all supermarket shoppers to access
high-quality salmon, said Diana Dumet, Mowi's marketing director.
" Before, salmon was considered the protein of affluent eaters, " Dumet
said, adding that it was also largely a foodservice option because
people weren't sure how to prepare it at home. " But the pre-packed
consumer product format, combined with the logistics network of
Mowi and the vertical integration of our company, makes it possible to
offer an attainable option for all consumers. "
The line is sold at a wide variety of traditional grocery stores, online
channels, Hispanic grocery experts, discount markets and chains,
with customers including Amazon Fresh, Target, Grocery Outlet and
Northgate Market.
Seafood still doesn't command the square footage of other proteins
at most grocery stores, but new value-added products have helped it
catch up, Dumet said.
" It continues to grow at those retailers that have recognized that
seafood has an unlocked potential yet to be maximized, " she said.
The Mowi Essential line now offers a variety of value-added Atlantic
salmon products in different family and individual portion cuts to suit
56 - OCTOBER 2021
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different meal occasions. And for those cooks looking for a convenience
experience, many Mowi Essential products come seasoned in a variety
of flavors from sweet to spicy. The company also has new value-added
salmon products flavored with butter.
Tuscan Herb was the first flavor to kick off Mowi Essential last year. In
2021, the company has added Sweet Bourbon, Honey Maple, Monterrey
Isles and other flavors.

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Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021

Supermarket Perimeter - October 2021 - Intro
Supermarket Perimeter - October 2021 - 1
Supermarket Perimeter - October 2021 - 2
Supermarket Perimeter - October 2021 - 3
Supermarket Perimeter - October 2021 - 4
Supermarket Perimeter - October 2021 - 5
Supermarket Perimeter - October 2021 - 6
Supermarket Perimeter - October 2021 - 7
Supermarket Perimeter - October 2021 - 8
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