Supermarket Perimeter - October 2021 - 7

smart carts mount on a
store's existing carts, but
items are registered in
real-time while no final
checkout validation is
required-so customers
can really shop as they
please. "
Meijer debuts
new online cake
ordering system
Meijer announced a
new online custom cake
ordering system to take
an extra trip to the store
off customers' plates.
" With school just
getting started and so
many birthdays taking
place in September,
parents need all the help
they can get, which is
why we're pleased to
offer this online solution, "
said Rochelle Bird, a
Meijer cakes buyer. " The
new online ordering
system allows busy
parents to order a cake
from the comfort of their
homes with just a few
days' notice and then
pick it up during their
pre-party shopping trip. "
The retailer's online
cake ordering process
takes four simple steps:
* Choose the store:
Confirm the Meijer
store where the cake
will be made in your
meijer.com settings.
* Choose a cake style:
Browse hundreds of
designs by occasion
or theme
* Design the cake:
Customers can
customize the cake's
size, flavors, colors and
message.
* Pick up and pay
in-store: Cakes ready
in 2-4 days
Walmart investing
in omnichannel
capabilities
Grocery remains a key
area of focus for Walmart,
Inc. as it continues its
transformation toward a
digital-first mindset.
The company is
building capacity across
all of its channels
to meet demand
Walmart is making changes to its grocery app
to improve the customer experience.
for food-at-home.
Investments in
omnichannel capabilities
also are helping it
diversify its revenue
stream, a key priority for
the Bentonville, Ark.based
retailer.
" I think we're in a
position to be flexible
and serve people how
they want to be served, "
said Doug McMillon,
chief executive officer at
Walmart, during a Sept.
9 virtual session at the
Goldman Sachs Global
Retailing Conference. " If
they want to eat at home
more, we're there. If
they want to shop in the
store, we're there. If they
want pickup or delivery,
we're there. "
Providing customers
with high-quality,
affordable food that is
easy to use or prepare
will be key to sustaining
the food-at-home trend,
he added.
To that end, Walmart
recently announced
a multi-platform
partnership with media
conglomerate Meredith
Corp. to help customers
plan and prepare
meals faster.
The partnership
features a suite of digital
tools, including artificial
intelligence-powered
meal planning, shoppable
recipes, chatbots and
more. A visual search
tool enables customers
to take a picture of
ingredients they have
on-hand and receive
meal suggestions.
Walmart also is making
Meijer's new online cake ordering process takes four simple steps to use.
supermarketperimeter.com
changes to its grocery
app to improve the
customer experience.
One key change, set to
roll out to all users by the
end of the month, allows
customers to make one
basket and transaction
for items that will be
fulfilled in separate
locations.
Digital commerce
specialist ThyrveAI
rebrands as
Wynshop
ThryveAI, a digital
commerce platform
provider, has rebranded
as Wynshop to embody
its core mission to help
retailers grow successful
digital commerce
businesses from their
local stores.
Spurred on by the
pandemic, demand
for online grocery
shopping exploded in
2020, creating fierce
market competition
for independent
grocery chains.
" Our e-commerce
technology is a full
generation ahead of
most other solutions
and we quickly realized
that the word 'thrive' and
the technology 'AI' fell
short in describing the
competitive advantages
we bring our clients, " said
Neil Moses, Wynshop's
chief executive officer.
" Our new name,
Wynshop, better reflects
the mission of our
organization, which
applies imagination,
expertise, and a relentless
commitment to
innovation to help more
clients become wildly
successful. We don't aim
just to help our clients
stay in the game against
the digitally native
retailers-we aim to help
them win. "
OCTOBER 2021 - 7
http://www.meijer.com http://www.supermarketperimeter.com
Supermarket Perimeter - October 2021

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