Supermarket Perimeter - September 2022 - 74

TAKES
fresh
grocery produce departments must do
to stay successful going forward?
WE ASKED 4 INDUSTRY LEADERS...
What is the most important thing
Quality drives repeat
sales in fresh, hands
down. Produce managers
must continue
maintaining a high
standard of quality for
their customers to keep
them coming back, day
after day. Frequency of
visits to fresh produce
aisles can increase
dramatically with
consistency in product
quality, regardless of
the season. Greenhouse
grown produce can be
the answer for produce
managers with a
consistent and flavorful
supply year-round.
CHRIS VEILLON,
chief marketing officer,
Pure Flavor
74 - SEPTEMBER 2022
Product innovation is essential.
To keep up with
everchanging product
expectations, produce
departments must offer
a variety of whole, freshcut
and organic produce,
versatile for any recipe
and occasion. As a result
of its extensive product
range, Fresh Del Monte
continues to grow and
stay successful within
the produce industry
through constant
innovation and strategic
partnerships, aligning
with partners who share
similar values.
PABLO RIVERO,
vice president of marketing,
Fresh Del Monte
North America
Grocery produce
departments need
to stay fresh and
interesting year-round,
merchandising locally
grown items and
seasonal items like
California avocados
when they are available.
Produce naturally offers
vibrant colors and
enticing aromas, and
a winning approach
combines creative
merchandising that
showcases what
consumers seek while
keeping the produce
fresh and appealing.
JAN DELYSER,
vice president of marketing,
California Avocado
Commission
supermarketperimeter.com
Utilizing shelf space
is paramount. Make
sure displays are wellstocked
with high-quality
tried-and-true and
new flavors - providing
customers with
the freshest produce
possible will keep
them coming back and
make eating healthy an
exciting endeavor. Also
be sure to use signage
and POS materials to
educate consumers on
products, especially
for unique flavor and
growing methods.
CAITLIN
GERSTENBERGER,
senior business
development representative,
Oppy
http://www.supermarketperimeter.com

Supermarket Perimeter - September 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2022

Supermarket Perimeter - September 2022 - Intro
Supermarket Perimeter - September 2022 - 1
Supermarket Perimeter - September 2022 - 2
Supermarket Perimeter - September 2022 - 3
Supermarket Perimeter - September 2022 - 4
Supermarket Perimeter - September 2022 - 5
Supermarket Perimeter - September 2022 - 6
Supermarket Perimeter - September 2022 - 7
Supermarket Perimeter - September 2022 - 8
Supermarket Perimeter - September 2022 - 9
Supermarket Perimeter - September 2022 - 10
Supermarket Perimeter - September 2022 - 11
Supermarket Perimeter - September 2022 - 12
Supermarket Perimeter - September 2022 - 13
Supermarket Perimeter - September 2022 - 14
Supermarket Perimeter - September 2022 - 15
Supermarket Perimeter - September 2022 - 16
Supermarket Perimeter - September 2022 - 17
Supermarket Perimeter - September 2022 - 18
Supermarket Perimeter - September 2022 - 19
Supermarket Perimeter - September 2022 - 20
Supermarket Perimeter - September 2022 - 21
Supermarket Perimeter - September 2022 - 22
Supermarket Perimeter - September 2022 - 23
Supermarket Perimeter - September 2022 - 24
Supermarket Perimeter - September 2022 - 25
Supermarket Perimeter - September 2022 - 26
Supermarket Perimeter - September 2022 - 27
Supermarket Perimeter - September 2022 - 28
Supermarket Perimeter - September 2022 - 29
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Supermarket Perimeter - September 2022 - 31
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Supermarket Perimeter - September 2022 - 33
Supermarket Perimeter - September 2022 - 34
Supermarket Perimeter - September 2022 - 35
Supermarket Perimeter - September 2022 - 36
Supermarket Perimeter - September 2022 - 37
Supermarket Perimeter - September 2022 - 38
Supermarket Perimeter - September 2022 - 39
Supermarket Perimeter - September 2022 - 40
Supermarket Perimeter - September 2022 - 41
Supermarket Perimeter - September 2022 - 42
Supermarket Perimeter - September 2022 - 43
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Supermarket Perimeter - September 2022 - 46
Supermarket Perimeter - September 2022 - 47
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Supermarket Perimeter - September 2022 - 73
Supermarket Perimeter - September 2022 - 74
Supermarket Perimeter - September 2022 - 75
Supermarket Perimeter - September 2022 - 76
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